Social Media Marketing

Social Media Marketing & Management

Social should spark attention and action. ShineClicks plans your strategy, builds a clean content system, and runs daily execution—so posts, shorts, and stories translate into brand lift, website traffic, and qualified leads.

What we offer

Connecting customers with your brand

Social Strategy & Governance

We define audience personas, platform mix, voice, and visuals, build a goal tree from awareness to sales, and maintain brand-safe playbooks with approvals and crisis protocols.

Calendars & Templates

Monthly and quarterly editorial calendars include themes, hooks, and CTAs, supported by reusable templates and an asset kit for cover images, icons, lower-thirds, and caption blocks.

Creation: Copy, Creative & Video

We craft thumb-stopping copy, caption frameworks, and CTA variants, produce vertical-first video with scripts and subtitles, and manage optional UGC/creator briefs and rights.

Publishing & Reputation

Scheduled posting, story sequencing, comment and DM triage, policy-safe review responses, escalation paths, and sentiment tracking ensure consistent engagement and reputation management across social channels.

Measurement & Optimization

KPI dashboards track reach, engagement, saves, CTR, and leads; post-level tests refine hooks, formats, timing, with monthly insights guiding next actions and creative improvements.

Social-to-Site Conversion (CRO)

We optimize links, UTM tracking, landing pages, pixel events, social proof modules, lead magnets, and nurture flows to maximize social-driven site conversions and qualified leads.

Deliverables (Depending on Package)

We provide a social strategy deck, brand guide, content calendar, post templates, community management plan, live KPI dashboard, and monthly insights report.

How we work

Discover

Goals, brand kit, past performance, approvals

Plan

Platform mix, calendar, templates, production cadence

Produce

Copy, creative, shorts; approvals and QC

Publish

Scheduled posts, story drops, link tracking

Engage

Comments/DMs, review responses, moderation

Optimize

Test hooks/formats; scale what works

Our Timelines

Week 1: strategy + calendar + template kit

Week 2: first content batch approved; publishing begins

Weeks 3–4: baseline insights; test 2–3 creative hypotheses

Month 2–3: compound reach/ER; traffic/leads up

Quality & Compliance

Platform-Safe Creative

All content complies with platform policies, including necessary claims, disclaimers, and disclosures, ensuring ads are safe, policy-aligned, and protect brand reputation across social media channels.

Accessibility & Readability

Captions, subtitles, alt text, readable contrast, and safe motion practices make content accessible to all users, meeting standards while enhancing engagement and inclusivity.

Licensed Assets & Rights

Audio, images, and creative assets are properly licensed, and creator rights are managed to ensure compliance, avoiding legal issues and safeguarding content ownership.

Our Packages

Essentials

Best For New brands

  • Strategy & calendar
  • 12 posts/mo
  • Community basics

Growth

Best For Scaling companies

  • Reels/shorts (8–12/mo)
  • UGC briefs
  • Monthly insights deck

Enterprise

Best For Established brands

  • Paid social coordination
  • Influencer program
  • Social commerce

Key KPIs We Track

We track reach, engagement, site traffic, leads, follower quality, sentiment, and response speed
to optimize social campaigns and improve overall marketing ROI.

Reach & Engagement

We measure total audience reach, engagement rate, saves, shares, and video completion to evaluate content resonance and maximize visibility across social platforms.

Clicks & Conversions

Click-through rates to the site, assisted leads or sales, and email sign-ups show how social efforts drive measurable actions and business outcomes.

Follower Quality

We track site actions per follower and sentiment scores to ensure an engaged, high-value audience and maintain a positive brand perception online.

Response Time

We monitor response times to comments, DMs, and reviews, improving community engagement, customer satisfaction, and reputation management across all social channels.

Ready to Grow with ShineClicks?

Email for Social Media Marketing & Management Plan.

We Have Great Answers

Frequently Asked Questions

Social Media Marketing uses platforms like Facebook, Instagram, LinkedIn, and TikTok to build brand awareness, engage audiences, and drive traffic, leads, and sales.

Effective management ensures consistent posting, brand-safe messaging, community engagement, and timely response to comments and reviews, protecting reputation and maximizing ROI.

We track KPIs like reach, engagement rate, shares, video completion, CTR, leads, follower quality, sentiment, and response time to optimize campaigns.

Yes—small businesses can increase brand visibility, reach target audiences efficiently, drive conversions, and build loyal communities without large advertising budgets.

Posting frequency depends on platform and audience, typically 12–20 posts per month with a mix of static posts, carousels, and short-form videos.

Yes—we handle copy, creative, short-form video, UGC, scheduling, story sequencing, comment/DM triage, reputation monitoring, and escalation for seamless social media management.