Local Visibility

Local Visibility: Maps, Reviews & Citations

Winning locally isn’t just ranking—it’s being chosen. ShineClicks standardizes your business data, upgrades your Google Business Profile and top listings, and builds a steady review engine so more nearby searches turn into calls, messages, and walk-ins.

What we offer

Connecting customers with your brand

Google Business Profile Optimization

We optimize GBP categories, attributes, photos, posts, Q&A, UTM tagging, call tracking, and hours governance to maximize visibility, engagement, and local search performance.

Listings, NAP & Citations

Audit and correct name, address, and phone across directories, suppress duplicates, standardize data, and maintain ongoing monitoring to ensure consistent and accurate local listings.

Reviews & Reputation Operations

We manage review requests via email/SMS, provide response playbooks, and improve ratings, recency, and review velocity to strengthen online reputation safely.

Location & Service Pages

Create unique, conversion-ready pages with localized copy, FAQs, LocalBusiness schema, opening hours, FAQ schema, and map embeds to enhance local search discoverability.

Local Content & Offers

We plan posts, promotions, city/area guides, and community PR content to engage local audiences and boost relevance in targeted geographic markets.

Measurement & Optimization

Geo-grid rank tracking, CTR testing, asset refreshes, and GA4 tracking of calls, messages, directions, and page conversions ensure continual performance optimization.

Deliverables (Depending on Package)

We provide a 90-day local visibility strategy, GBP overhaul, citation cleanup, location pages, review system, and monthly insights with actionable next steps.

How we work

Discover

Footprint, competitors, baselines

Diagnose

GBP/citations audit, SERP landscape

Build

Listings cleanup, GBP upgrades, core location pages

Activate

Reviews engine, posts/offers, local content

Measure

Geo-grids, calls, directions, CTR, conversions

Optimize

Expand pages, test creative, scale to new areas

Our Timelines

0–30 days: GBP overhaul, citation fixes, first location page live

30–60 days: review velocity up, post cadence active, early map gains

60–120 days: stronger pack + organic presence; more calls/messages

Key KPIs We Track

We track map pack rankings, organic positions, GBP engagement, location-page conversions, review metrics,
and directory accuracy to measure local search performance effectively.

Map Pack & Organic Rankings

We monitor map pack rankings by city/ZIP and organic positions to understand local visibility, identify opportunities, and optimize SEO strategies for each location.

GBP Engagement

Calls, messages, directions, and website clicks from Google Business Profiles are tracked to evaluate user engagement and the effectiveness of local listings.

Location-Page Conversions

We track conversions on location-specific pages while monitoring review ratings, volume, and response time to assess performance, reputation, and customer engagement impact.

Directory Data Accuracy

We ensure name, address, phone, and other listing data remain accurate across directories to maintain trust, improve rankings, and prevent user confusion.

Our Packages

Essentials

Best For New brands

  • 1 location
  • GBP + Citations
  • 1 page
  • Reviews flow

Growth

Best For Scaling companies

  • up to 5 Location
  • Local links
  • 3–5 pages
  • Advanced tracking

Multi-Location/Franchise

Best For Established brands

  • 5–50 Location
  • Playbooks
  • Governance
  • Bulk ops

Quality & Compliance

Policy-Safe Review Requests

We implement review request systems that comply with platform rules—no gating or incentives—ensuring honest, authentic feedback while protecting your business from compliance risks.

Accurate, Consistent Data

All business data is audited and standardized across directories, with clear audit trails, maintaining accuracy, consistency, and trust for both users and search engines.

Accessibility & Performance

Web pages follow WCAG AA accessibility standards and performance best practices, improving usability, engagement, SEO, and conversions while ensuring inclusive experiences for all visitors.

Ready to Grow with ShineClicks?

Email to request a Local Visibility audit.