Healthcare & Medical

Healthcare & Medical Marketing

Fill schedules without risking compliance. ShineClicks builds HIPAA-aware funnels—local SEO, conversion-ready pages, compliant ads, and review operations—so more qualified patients book, show, and return.

What we offer

Connecting customers with your brand

Local SEO & Maps

We optimize GBP profiles, build service and location pages with medical schema, clean citations, and track geo-grids, calls, and directions to improve local visibility and patient acquisition.

Provider & Service Pages

We create detailed doctor bios with EEAT signals, structured condition-to-treatment pages, accessible content, strong FAQs, and clear appointment CTAs with accurate insurance disclosures for trust and conversions.

Compliant PPC

We run compliant PPC using high-intent keywords, strong negatives, policy-aligned ads, specialty-matched landing pages, and imported offline conversions to improve booked appointments and campaign accuracy.

Reviews & Reputation

We manage reviews with safe request cadences, PHI-compliant responses, clear escalation workflows, and sentiment tracking to improve ratings, recency, and velocity without compliance risk.

Web UX, Speed & Accessibility

We deliver mobile-first designs, WCAG AA accessibility, structured medical schema, fast Core Web Vitals performance, and secure hosting to ensure a seamless, compliant patient experience.

Analytics & Funnels

We implement GA4/GTM tracking for calls, forms, and appointments, measure show rates and revenue impact, and build dashboards tailored to exec, marketing, and operations teams.

Deliverables (Depending on Package)

You receive a full healthcare strategy, optimized GBP, compliant ads, page templates, review systems, and monthly dashboards with actionable insights and next steps.

How we work

Discover

Specialties, insurers, footprint, compliance needs

Diagnose

SERP landscape, tracking gaps, patient journey friction

Build

Pages, profiles, campaigns, reviews ops

Launch

Staged go-live; QA for policy/claims and accessibility

Optimize

Query pruning, creative tests, schema/UX upgrades

Scale

New services/locations, reputation engine, content clusters

Our Timelines

0–30 days: GBP overhaul, tracking, first pages/campaigns live

30–60 days: review velocity up; CTR/CVR lift; map gains

60–120 days: steady bookings growth; CPL down; no-show rate improves

Key KPIs We Track

We track performance through call and booking metrics, visibility gains, reputation strength, and revenue
influence to measure patient growth, efficiency, and overall marketing impact.

Calls & Appointment Performance

We measure total calls, appointment requests, show rates, and cost per booking to understand patient demand, reduce acquisition costs, and improve conversion efficiency across all campaigns.

Visibility & Organic Growth

We track map pack rankings, non-brand organic sessions, and page conversion rates to evaluate search visibility, high-intent traffic quality, and how effectively pages convert visitors into patients.

Reputation & Review Health

We monitor overall rating, review volume, recency, and response time to assess trust signals, patient satisfaction trends, and how consistently the brand manages public feedback.

Revenue Impact & Payer Mix

Where available, we measure revenue contribution and payer-mix quality to understand which channels drive profitable patients and ensure marketing efforts support sustainable business growth.

Our Packages

Essentials

Best For New brands

  • GBP + citations
  • 5–8 pages
  • Search ads
  • Reviews flow

Growth

Best For Scaling companies

  • Locator SEO
  • Bulk GBP ops
  • Dashboards per site
  • Reviews flow

Enterprise

Best For Established brands

  • Governance
  • Service line playbooks
  • Content ops
  • Advanced analytics