Home Services & Trades

Home Services & Trades Marketing

When the AC dies or a pipe bursts, customers choose fast. ShineClicks builds phone-first funnels for trades—Local SEO + Google LSA/PPC, review engines, and conversion-ready service pages—so more urgent searches become booked jobs at a profitable cost.

What we offer

Connecting customers with your brand

Local SEO & Google Business Profile

We optimize GBP details, add photos and posts, implement tracking, fix citations, suppress duplicates, and monitor geo-grids to improve local visibility and high-intent service calls.

Google LSA & Search PPC

We set up LSA screening, bidding, and disputes while running intent-driven search campaigns with negatives, device/daypart control, and guarded budgets for efficient, emergency-focused lead generation.

Service-Area Pages & Offers

We build unique city and ZIP pages with FAQs, financing badges, and promos, supported by seasonal offers and strong tap-to-call, scheduling, and chat conversion options.

Reviews & Reputation Operations

We trigger SMS/email review requests after jobs, use structured response playbooks, track rating and velocity improvements, and manage escalation paths to strengthen trust and reputation.

Tracking, Call Quality & Lead Routing

We implement DNI, call recording, GA4/GTM event tracking, offline imports, and solid routing rules with missed-call text-backs to improve lead capture and save opportunities.

Landing Pages & CRO

We design phone-first pages with trust badges and FAQs, optimize speed and UX, highlight financing and emergency messaging, and run A/B tests on offers and content.

Seasonal & Storm Readiness

We prepare pre-season checklists, ad calendars, and staffing notes while enabling fast creative swaps to address outages, storms, or extreme weather with timely, relevant messaging.

Dashboards & Budget Efficiency

We create executive and ops dashboards showing calls, booked jobs, CPL/CPA, revenue per call, and compare LSA versus PPC performance to optimize budgets and capacity.

Deliverables (Depending on Package)

You receive a full 90-day growth plan, optimized GBP, LSA/PPC setup, service-area pages, review systems, and complete GA4/DNI tracking with dashboards.

90-day growth plan (Local + LSA/PPC + pages + reviews)
GBP overhaul + asset kit; citations audit/fixes
LSA activation + PPC (re)build with emergency/seasonal structure
5–15 service-area pages + landing page templates
Review request system + response SOPs
GA4/GTM tracking spec, DNI setup + dashboards

How we work

Discover

Services, coverage map, licensing, capacity, seasonality

Diagnose

SERP & competitor review, tracking gaps, phone flow

Build

GBP/LSA, PPC, pages, reviews engine, dashboards

Launch

Phased go-live; QA for calls/forms; early pruning

Optimize

Bids/queries, creative, page tests, offer rotation

Scale

Add cities/ZIPs, expand crews, raise share in peak months

Key KPIs We Track

We track leads, booked jobs, visibility, conversion efficiency, costs, and reputation signals to measure true
performance, revenue impact, and service-area growth.

Leads to Booked Jobs

We measure calls, form starts, and chat/text leads, then track how many convert into booked jobs to understand demand quality and overall conversion effectiveness across channels.

Cost, Close Rate & Revenue

We monitor cost per lead and cost per job while analyzing close rates and revenue per call to evaluate efficiency, profit potential, and marketing return on investment.

Visibility & Conversion

We track map pack rankings by city or ZIP, page conversion rates, and response time to assess search visibility, page effectiveness, and operational responsiveness.

Reputation & Data Accuracy

We measure review rating, volume, response time, and data accuracy to maintain trust, improve reputation, and ensure consistent business information across all platforms.

Our Timelines

Week 1–2: tracking/DNI, GBP overhaul, LSA setup, first PPC live

Week 3–4: first service-area pages + review velocity up

Month 2–3: expand winning geos/services; CPL down, bookings up