Home Services & Trades

Home Services & Trades Marketing

When the AC dies or a pipe bursts, customers choose fast. ShineClicks builds phone-first funnels for trades—Local SEO + Google LSA/PPC, review engines, and conversion-ready service pages—so more urgent searches become booked jobs at a profitable cost.

What we offer

Connecting customers with your brand

Deliverables (Depending on Package)

You receive a full 90-day growth plan, optimized GBP, LSA/PPC setup, service-area pages, review systems, and complete GA4/DNI tracking with dashboards.

How we work

Discover

Services, coverage map, licensing, capacity, seasonality

Diagnose

SERP & competitor review, tracking gaps, phone flow

Build

GBP/LSA, PPC, pages, reviews engine, dashboards

Launch

Phased go-live; QA for calls/forms; early pruning

Optimize

Bids/queries, creative, page tests, offer rotation

Scale

Add cities/ZIPs, expand crews, raise share in peak months

Key KPIs We Track

We track leads, booked jobs, visibility, conversion efficiency, costs, and reputation signals to measure true
performance, revenue impact, and service-area growth.

Leads to Booked Jobs

We measure calls, form starts, and chat/text leads, then track how many convert into booked jobs to understand demand quality and overall conversion effectiveness across channels.

Cost, Close Rate & Revenue

We monitor cost per lead and cost per job while analyzing close rates and revenue per call to evaluate efficiency, profit potential, and marketing return on investment.

Visibility & Conversion

We track map pack rankings by city or ZIP, page conversion rates, and response time to assess search visibility, page effectiveness, and operational responsiveness.

Reputation & Data Accuracy

We measure review rating, volume, response time, and data accuracy to maintain trust, improve reputation, and ensure consistent business information across all platforms.

Our Timelines

Week 1–2: tracking/DNI, GBP overhaul, LSA setup, first PPC live

Week 3–4: first service-area pages + review velocity up

Month 2–3: expand winning geos/services; CPL down, bookings up