From first search to first day of class, clarity wins. ShineClicks builds compliant funnels for schools and training providers—program pages that match intent, ads that qualify prospects, and nurturing that turns inquiries into applications and enrollments.
Program & Outcomes Pages: Templates cover program details, outcomes, curriculum, faculty, and FAQs with strong CTAs, scholarships, and structured schema ensuring optimized visibility and readiness.
Compliant PPC & Paid Social: Target high-intent searches and social audiences with controlled budgets, safe creatives, negative lists, and platform forms maximizing qualified leads effectively.
Local & Organic Visibility: Optimize campus profiles, citations, and location content with tours, events, and career-focused clusters that strengthen discovery and inform prospective students effectively.
Nurturing & Marketing Automation: Implement email, SMS, scoring, routing, scheduling, and reminders to guide inquiries through application, enrollment, and pre-start steps while improving counselor coordination.
Conversion Optimization: Use mobile-first forms, trust elements, student stories, and structured A/B tests on messaging, proof, FAQs, and pricing frames to increase conversions and performance.
Analytics & Enrollment Dashboards: Track events, imports, cohorts, and yield with role-based dashboards that unify marketing and admissions insights to support transparent, data-driven decisions effectively.
Typical deliverables include a 90-day enrollment plan, program page assets, compliant ad rebuilds, nurture sequences, CRO improvements, and dashboards tracking inquiries through starts.
0–30 days: tracking & dashboards live; first program pages/campaigns
30–60 days: nurture flows active; CTR/CVR lift; lower CPL
60–120 days: increased qualified apps; higher show/yield
These metrics track the progression from initial interest to confirmed enrollment, helping evaluate funnel health, identify drop-off points, and measure overall enrollment performance across programs.
Cost metrics indicate financial efficiency across programs and campuses, showing how effectively media budgets produce qualified inquiries, applications, and enrolled students at sustainable costs.
These operational KPIs highlight counseling effectiveness and applicant engagement, revealing how many prospects advance, how quickly they convert, and where enrollment friction may reduce performance.
These indicators measure non-paid visibility and on-page performance, showing how well program pages attract organic visitors and convert them through clear, optimized forms.
