Local & SMB (General)

Local & Small Business Marketing

You don’t need enterprise budgets to win locally. ShineClicks sets up the essentials—Google Business Profile, local SEO, reviews, and budget-smart PPC—then adds phone-first pages and clean tracking so more nearby searches become calls and appointments.

What we offer

Connecting customers with your brand

Google Business Profile (GBP)

Google Business Profile (GBP)

Optimize GBP with accurate categories, attributes, photos, products, posts, Q&A, hours, special hours, UTM links, and call tracking to improve visibility and drive local engagement.

Local SEO & Citations

Local SEO & Citations

Audit and fix NAP details, manage top directories, create city/service pages with unique copy, FAQs, and LocalBusiness schema to enhance local search performance.

Budget-Smart PPC

Budget-Smart PPC

Target high-intent keywords with precise geo, daypart, and negative controls. Use call-only and click-to-call formats with simple, relevant landing pages for maximum efficiency.

Reviews & Reputation

Reviews & Reputation

Implement email/SMS review requests, follow response playbooks, and monitor rating, recency, and velocity with monthly reporting to strengthen local reputation and trust.

Phone-First Web & Conversion

Phone-First Web & Conversion

Create fast, mobile-first landing pages with sticky CTAs, click-to-call buttons, trust blocks, pricing or estimate sections, and FAQs to boost conversions from phone-focused traffic.

Tracking & Simple Dashboards

Tracking & Simple Dashboards

Track calls, forms, and chats via GA4/GTM and DNI. Provide a one-page dashboard highlighting calls, leads, CPL, and top-performing keywords for quick performance insights.

Deliverables (Depending on Package)

The typical deliverables include a 90-day growth plan, GBP overhaul, service pages, PPC setup, review system, and a simple performance dashboard.

Discover

Services, coverage map, hours, seasonality

Build

GBP, citations, pages, PPC/LSA, tracking

Launch

Phone-first LP live with keyword pruning

Optimize

Reviews velocity, bids/queries, page tests

Our Process

Our Proven 5-Step Growth Process

Scale

Add cities/services; raise share where ROI holds

Our Timelines

Week 1–2: GBP + citations + landing page + PPC live

Week 3–4: reviews flow active; CTR/CVR lift; wasted spend down

Month 2–3: map rankings & calls up; CPL down

Quality & Compliance

Claims & Disclaimers

Ensure all marketing copy follows platform policies, uses safe claims, and includes clear disclaimers where required to protect brand reputation and maintain legal compliance.

Accessibility Standards

Implement WCAG AA accessibility basics, including readable contrast, descriptive alt text, and keyboard navigation focus to make web content inclusive and usable for all users.

Page Speed & Structure

Deliver fast-loading pages meeting Core Web Vitals, with structured data by default to improve performance, search visibility, and user experience across devices.

Our Packages

Essentials

Best For New brands

  • GBP + citations
  • 1 LP + PPC starter
  • Reviews

Growth

Best For Scaling companies

  • 3–7 city
  • Service pages
  • Advanced call tracking

Enterprise

Best For Established brands

  • Additional geos
  • Offer calendar
  • Market dashboard

Key KPIs We Track

These KPIs measure local engagement, lead generation, conversion efficiency, and online reputation, providing
actionable insights to optimize marketing performance and improve dealer visibility.

Lead Engagement

Track calls, form submissions, and messages while monitoring cost per lead to evaluate how effectively users engage with your business online.

Local Visibility

Monitor map pack rankings, direction clicks, and website taps from GBP to understand search visibility and local discovery effectiveness.

Conversion & Reviews

Measure page conversion rates alongside review ratings, volume, and response times to assess website effectiveness and maintain a strong, trustworthy online reputation.