Franchise SEO

Franchise SEO Services

Franchise SEO for Multi-Location Brands

Win more calls, bookings, and walk-ins—location by location. ShineClicks builds a franchise-ready SEO system: HQ governance, field playbooks, and scalable execution for Google Maps, organic listings, and conversion-focused location pages.

What we offer

Connecting customers with your brand

Google Business Profile (GBP) at Scale

Manage categories, attributes, products, photos, posts, and Q&A efficiently, using bulk standards, UTM tracking, and review governance while ensuring full platform compliance across locations.

Citations & Data Accuracy

Clean directories and aggregators, standardize NAP information, suppress duplicates, and monitor changes continuously to maintain accurate, consistent business data across all platforms and listings.

Store Locator & Location Pages

Create SEO-friendly, crawlable store locators and unique, conversion-ready location pages with offers, staff info, CTAs, and local schema for enhanced search visibility.

Playbooks & Governance

Implement RACI frameworks, naming conventions, image guidelines, posting cadences, and launch kits while supporting reinstatements, merges, and SOPs for consistent location-level operations.

Reviews & Reputation

Use email/SMS flows, templates, and escalation paths to improve ratings, recency, and response times, strengthening reputation and customer trust across all locations.

Local Content & PR

Engage communities through sponsorships, local guides, media outreach, and reclaim unlinked mentions while leveraging partner features to enhance brand visibility and local relevance.

Measurement & Optimization

Track geo-grid rankings, call/chat/direction events in GA4, run CTR tests, refresh profile assets, and experiment with offers to maximize local performance and engagement.

Deliverables (Typical)

We provide a comprehensive franchise SEO package, including strategy, GBP management, citation audits, location page templates, review systems, and monthly dashboards with actionable market-level insights.

How we work

Discover

Footprint, territories, competitors, baselines

Diagnose

GBP/data health, locator SEO, on-page gaps

Build

Bulk GBP updates, citation repair, locator + pages

Activate

Reviews flow, content/posting calendars

Measure

Geo-grids, calls, chats, directions, conversions

Optimize

Expand pages, test creative, roll out to new locations

Our Timelines

0–30 days: GBP overhaul, core citations fixed, first template live

30–60 days: locator and priority markets optimized, review velocity up

60–120 days: broader map/organic lift, steady call & walk-in growth

Key KPIs We Track

We monitor critical local SEO and GBP performance metrics to measure visibility, engagement, conversions,
reviews, and data accuracy, helping optimize marketing impact across all locations.

Pack Rankings by City/ZIP & Organic Positions

Track how your business ranks locally by city or ZIP, analyzing organic search performance to identify opportunities and optimize local visibility.

Calls, Messages, Directions, Bookings from GBP

Measure user interactions like calls, messages, directions, and bookings through Google Business Profiles to assess engagement and lead generation effectiveness.

Location-Page Conversions & Revenue Impact

Monitor conversions and revenue attributed to individual location pages, connecting website actions to measurable business outcomes for data-driven decision-making.

Review Rating, Volume, Response Time & Data Accuracy

rack review metrics, response speed, and accuracy of business data to maintain strong reputation and trustworthy information across all platforms.

Our Packages

Essentials

Best For New brands

  • GBP + citations
  • Locator IA
  • 10 pages

Growth

Best For Scaling companies

  • Local PR
  • Review ops
  • A/B tests

Enterprise

Best For Established brands

  • Approvals workflow
  • Bulk ops
  • Field enablement

Quality & Compliance

Policy-Safe Review Requests

We request reviews ethically, avoiding gating or incentives, ensuring compliance with platform guidelines while building authentic customer feedback and trust.

Consistent Brand Standards with Local Flexibility

Maintain uniform brand presentation while allowing local adaptations, ensuring consistency across locations without sacrificing relevance or responsiveness to community needs.

Accessibility, Performance, and Structured Data

Websites are optimized for accessibility (AA), speed, and proper structured data, improving user experience, search visibility, and compliance with modern standards.

Ready to Grow with ShineClicks?

Email to request a Franchise SEO audit.