Content Marketing

Content Marketing Services

Content Marketing Built to Rank, Educate & Convert

Content should do more than fill a blog—it should win intent and move revenue. ShineClicks delivers SEO-led content systems: strategy, briefs, production, on-page optimization, and distribution with clean analytics, so every piece earns its keep.

What we offer

Connecting customers with your brand

Strategy & Editorial Calendar

We conduct audience research, define ICPs, map funnels, and create keyword clusters, delivering a 90-day content calendar aligned to TOFU, MOFU, and BOFU goals.

Search-Optimized Content

We develop pillar pages, supporting articles, FAQs, service pages, comparisons, and e-commerce content, all optimized for search visibility, user intent, and engagement across industries.

Conversion Content

We craft landing pages, case studies, lead magnets, one-pagers, and email nurture sequences designed to convert prospects, support sales, and drive measurable business outcomes.

Linkable & PR Assets (White-Hat)

We create high-value assets such as data studies, tools, and infographics that naturally earn backlinks and coverage while following ethical, white-hat content marketing practices.

On-Page SEO & IA

We optimize meta titles, headers, internal links, schema, and accessibility (AA), ensuring all content meets SEO standards, enhances usability, and improves site structure.

Design & Rich Media

We design blog graphics, diagrams, checklists, and video scripts, including social cutdowns, enhancing content appeal, comprehension, and shareability across multiple digital channels.

Distribution & Repurposing

We distribute content via email, social media, and syndication, while repurposing top-performing assets into multiple formats to extend reach and maximize ROI across channels.

Measurement & Iteration

We track performance using GA4 and Search Console, perform A/B tests, and continuously refresh, prune, and consolidate content to maintain relevance, improve results, and optimize impact.

Deliverables (Depending on Package)

We provide complete content solutions including strategy, editorial calendar, briefs, drafts, graphics, SEO, schema guidance, and monthly reports with actionable next steps.

How we work

Discover

Goals, ICPs, offers, baseline content & rankings

Design

Topic clusters, calendar, templates, messaging map

Create

 Briefs → Drafts → Design Assets → Approvals

Optimize

On-page SEO, internal links, schema, accessibility

Publish

QA, indexing checks, distribution & UTM tagging

Improve

Refreshes, tests, and expansion based on results

Our Timelines

0–30 days: strategy, calendar, 2–4 priority pieces live

60–90 days: steady cadence, internal link graph strengthens

3–6 months: compounding non-brand traffic, leads, and assisted revenue

Key KPIs We Track

We track non-brand rankings, organic traffic, conversions, assisted conversions, engagement, and earned links to
measure content effectiveness, visibility, and overall marketing performance for data-driven decisions.

Non-Brand Rankings & Share of Voice

Monitor search visibility and competitive share for targeted keyword clusters, helping measure content performance and brand presence in non-branded organic search results.

Qualified Organic Sessions & Conversions

Track site visits, form starts/completions, and cost per lead/action (CPL/CPA) to evaluate traffic quality, lead generation, and campaign efficiency.

Assisted Conversions & Engagement

Measure influence of content on assisted conversions, links/mentions, and user engagement depth to optimize strategies and strengthen brand authority across channels.

Our Packages

Essentials

Best For New brands

  • 2–4 pieces/mo
  • On-page SEO
  • Distribution kit

Growth

Best For Scaling companies

  • 4–8 pieces/mo
  • Visuals
  • Linkable asset/quarter

Enterprise

Best For Established brands

  • 8–12 pieces/mo
  • Digital PR
  • Case studies
  • Refresh program

Quality & Compliance

EEAT-Aligned Research and Sourcing

We ensure all content is expert-driven, well-researched, and trustworthy, avoiding AI-spam or risky tactics, to maintain credibility, authority, and adherence to EEAT standards.

Accessibility and Performance-Friendly Assets

All content follows AA accessibility guidelines, includes structured data, and is optimized for performance, ensuring usability, fast loading, and an inclusive experience for every user.

Transparent Briefs, Edits, and Change Logs

We provide clear content briefs, document all revisions, and maintain change logs to ensure full transparency, accountability, and consistent quality throughout the content lifecycle.

Ready to Grow with ShineClicks?

Email to request a content strategy & calendar.