Google Ads Management

Google Ads Management Services

Google Ads Management for Leads, Sales & ROAS

Win more auctions and conversions—without wasting spend. ShineClicks builds Google Ads programs with clean structure, airtight tracking, and relentless testing across Search, Performance Max, Shopping, Display, and YouTube.

What we offer

Connecting customers with your brand

Account Architecture & Keyword Strategy

We design intent-focused campaigns and ad groups, manage match types, negatives, brand/non-brand frameworks, competitor/category targeting, and prune queries for optimal search performance.

Creative & Assets

We create RSA frameworks highlighting benefits, proof, and CTA, along with sitelinks, callouts, snippets, calls, YouTube hooks, Display creatives, and PMax asset groups for campaign alignment.

Shopping, Feeds & PMax

We ensure Merchant Center hygiene, optimize titles, attributes, GTINs, promotions, organize PMax asset groups, apply brand-safety exclusions, and prioritize products with custom labels and feed testing.

Tracking, Data & Lead Quality

GA4, GTM events, enhanced conversions, offline imports, call tracking, and duplicate/spam filtering are implemented to ensure accurate data and high-quality leads for optimized campaign performance.

Bidding, Budgets & Optimization

Smart bidding with guardrails, device/daypart/audience layering, placement and GEO controls, budget reallocations, and weekly experiments drive maximum ROI across campaigns.

Landing Pages & CRO Alignment

We optimize landing pages with message-match, speed, CWV, trust signals, and form UX while running A/B tests on headlines, CTAs, proof, sections, and pricing to boost conversions.

Deliverables (Typical)

We provide clear, structured deliverables to ensure campaigns are built, tracked, and optimized for measurable results every step of the way.

Discover

Goals, Margins/ltv, Sales Ops, Current Data

Build

Architecture, Creatives, Feed, Tracking, Landing Pages

Launch

Phased Go-live With Tight Monitoring

Optimize

Prune Waste, Improve Cvr, Scale Winners

Our Process

Our Proven 5-Step Growth Process

Scale

Add Audiences, Formats, Geos; Refine Bids/offers

Our Timelines

Week 1–2: plan, build, tracking QA, first assets/pages

Week 3–4: launch + stabilize; CPA down, CVR up

Month 2–3: scale PMax/Shopping/YouTube; expand winning themes

Key KPIs We Track

We track critical performance indicators to optimize campaigns, measure effectiveness, and
ensure leads and revenue growth align with your business goals.

Qualified Leads/Sales, CPA/CPL, ROAS/MER

We track cost per acquisition and overall return to evaluate campaign efficiency and revenue impact.

Conversion Rate & Cost per Incremental Conversion

Monitoring how effectively visitors convert into leads or sales, and the cost of each additional conversion.

Lead Quality (MQL → SQL) & Revenue Influence

We assess lead quality, funnel progression, and contribution to revenue, ensuring campaigns target the most valuable prospects.

Our Packages

Essentials

Best For New brands

  • Search
  • Core Assets
  • Landing Page
  • Tracking

Growth

Best For Scaling companies

  • Shopping/PMax
  • Youtube
  • Weekly Tests

Enterprise

Best For Established brands

  • Feed ops
  • Offline Imports
  • Multi-geo
  • CRO program

Quality & Compliance

Policy & Brand Safety

All campaigns are built following platform policies, using negative lists and brand safety measures to prevent undesirable placements.

Accessibility & Performance

Landing pages comply with AA accessibility standards, optimized for speed, user experience, and overall performance to maximize conversions.

Transparent Reporting

We document all changes, optimizations, and tests to provide clear visibility into what’s running and why, ensuring accountability and trust.

Ready to Grow with ShineClicks?

Email to request a Google Ads audit & plan.