Twitter Ads

Twitter (X) Ads — Campaigns & Strategy

X works when targeting and creative are tight. ShineClicks builds conversion-focused X campaigns—clean Pixel/CAPI tracking, precise audiences, fast landing pages, and ongoing tests—so impressions turn into clicks, leads, and revenue.

What we offer

Connecting customers with your brand

Targeting & Account Structure

We use keyword, hashtag, interest, follower lookalikes, and custom lists, plus retargeting and exclusions, structuring campaigns by objective for reach, traffic, conversions, and video engagement.

Tracking & Measurement

X Pixel, Conversions API, GA4/GTM, and UTMs track performance. Offline imports, SQL/demo/sale data, and consent-aware, PII-safe settings ensure accurate and compliant measurement.

Creative System

We design hooks with concise copy, limited emojis, and clear CTAs across images, videos, carousels, conversation ads, and website cards with brand-safe templates and regular creative refreshes.

Brand Safety & Controls

Adjacency controls, blocklists, negative keywords, frequency caps, placement rules, audits, and crisis/response SOPs ensure safe, compliant Twitter campaigns while maintaining effective performance.

Conversion & Landing Pages

Message-matched landing pages meet speed and Core Web Vitals targets, include social proof, FAQs, trust badges, tel/short forms, and undergo A/B testing for optimal conversions.

Optimization & Experimentation

Weekly tuning of queries, creatives, audiences, budgets, bids, geo, daypart, and device settings, plus experiment tracking and guardrails, ensures continuous Twitter campaign performance improvement.

Deliverables (Depending on Package)

We deliver a comprehensive X ads playbook, tracking setup, campaign builds, creative kit, conversion-ready landing pages, and live dashboards with ongoing optimizations and insights.

Discover

Goals, unit economics, ICPs, past performance

Build

Tracking, audiences, ads, LPs, brand-safety layers

Launch

Phased go-live; early pruning; QA on spend/routes

Optimize

Bids/creative/audiences; LP tests; budget shifts

Our Process

Our Proven 5-Step Growth Process

Scale

Winners to new segments/geos; add offers & creators

Our Timelines

Week 1: tracking + playbook + first creative batch

Week 2: campaigns live; first optimizations in 72 hours

Weeks 3–4: creative/audience tests; LP quick wins

Month 2–3: scale segments; CPA down, qualified volume up

Key KPIs We Track

We track engagement, conversions, cost efficiency, awareness, and qualified leads to optimize Twitter
campaigns for measurable business results and audience impact.

Engagement & Cost Metrics

Monitors CTR, CPC, CVR, CPL/CPA/CPD, and ROAS/MER where relevant, ensuring campaigns deliver cost-effective engagement, clicks, and conversions aligned with business goals.

Awareness & Video Performance

Tracks video views, view-through rates, frequency, and reach quality to measure awareness campaigns’ effectiveness and optimize content distribution for maximum audience impact.

Lead & Conversion Metrics

Measures SQL/demo rates for B2B and add-to-cart/checkout rates for e-commerce, showing campaign contribution to qualified leads, pipeline growth, and revenue generation.

Our Packages

Essentials

Best For New brands

  • Pixel/CAPI & 2 campaigns
  • 6–8 creatives
  • Dashboard

Growth

Best For Scaling companies

  • Retargeting ladder
  • 2 LP tests/mo
  • Creator briefs

Enterprise

Best For Established brands

  • Multi-geo
  • Advanced exclusions
  • Offline imports to SQL/sales

Quality & Compliance

Platform-Safe & Compliant Content

All copy follows platform rules and industry regulations, ensuring no misleading claims, maintaining brand safety, and protecting account integrity across all Twitter (X) campaigns.

Accessible & Inclusive Creative

Videos include captions and subtitles, visuals maintain readable contrast, and motion is safe, ensuring content is accessible to all users and aligned with accessibility standards.

Licensed Media & Creator Rights

All images, audio, and video assets are properly licensed, with creator rights tracked and approvals managed to guarantee legal compliance and safe campaign deployment.