Organic & Paid Growth

Organic & Paid Growth

Organic & Paid Growth System

Silos waste money. ShineClicks connects organic and paid into a single growth system—search-first content and SEO, precise PPC and paid social, conversion-first pages, and clear dashboards—so every dollar compounds and you scale with control.

What we offer

Connecting customers with your brand

Demand Capture (SEO + Local)

We capture existing demand using intent-based keyword mapping, structured content, technical SEO, schema, local optimisation, and accelerated review velocity supported by strong internal linking practices.

Demand Creation (Paid Social)

We create demand through persona-tailored paid social and video frameworks, UGC and creator briefs, short-form video systems, and brand-safe playbooks across major platforms for growth.

High-Intent Paid Search

We drive high-intent acquisition using precise match types, negatives, query pruning, brand protection, and clean product feeds with segmented PMax for maximized efficiency and scale.

Conversion & Offer Strategy (CRO)

We optimize conversions through phone-first landing pages, proof stacks, FAQs, pricing frameworks, and systematic A/B testing with an organized experiment log and rigorous QA processes.

Lifecycle & Retention

We improve retention through email and SMS programs—welcome, nurture, replenishment, win-back—combined with cohort analysis revealing activation performance, repeat behavior, and core drivers of customer lifetime.

Measurement & Governance

We strengthen measurement with GA4, GTM taxonomy, UTM standards, call tracking, offline imports, and one KPI tree covering ROAS, MER, CPL, CAC, and margin metrics.

Budgeting & Pacing

We optimize budgets through unified planning with guardrails, pacing, forecasts, capacity checks, and clear rules for raising or lowering channel investment based on performance signals.

Deliverables (Depending on Package)

Typical deliverables include a 90-day growth plan, keyword mapping, paid media builds, lifecycle flows, tracking, dashboards, and continuous optimization insights.

How we work

Discover

Goals, unit economics, ICPs, baselines

Design

Roles of channels, budget split, KPI tree

Build

Pages, campaigns, feeds, lifecycle, tracking

Launch

Phased go-live; early pruning; CRO quick wins

Optimize

Bids/queries/audiences; content cadence; LP tests

Scale

Expand geos/segments; new offers; raise budgets where ROI holds

Our Timelines

Week 1–2: tracking + scorecard; first content and paid launches

Week 3–4: query pruning; first LP/CRO test; email/SMS live

Month 2–3: scale winners; MER up, CPA down; non-brand growth compounding

Key KPIs We Track

Our KPIs measure efficiency, scalability, and profitability across paid, organic, and lifecycle channels, ensuring every activity contributes meaningfully to revenue and long-term growth.

Efficiency & Acquisition Metrics

ROAS, MER, and CAC-focused metrics reveal overall spend efficiency, cost per customer or lead, and the speed of payback, guiding smart budget allocation and profitable scaling.

Conversion & Revenue Quality Metrics

CVR, AOV, and repeat rate highlight funnel performance and purchase behavior, while LTV/CAC quantifies customer value relative to acquisition cost for sustainable growth decisions.

Organic Visibility & Influence Metrics

Organic non-brand sessions, local pack rankings, and assisted conversions measure discoverability, authority, and organic contribution to conversions across the full customer journey.

Lead & Revenue Impact Metrics

Lead quality indicators—SQL rates, show/sold ratios, and revenue influence—assess sales alignment, pipeline strength, and the true revenue impact of marketing activities.

Our Packages

Essentials

Best For New brands

  • SEO & PPC
  • One LP & email basics
  • Dashboard

Growth

Best For Scaling companies

  • PMax/Shopping or LinkedIn ABM
  • 2 CRO tests/mo
  • Creator briefs

Enterprise

Best For Established brands

  • Multi-geo rollout
  • Advanced offline imports
  • Offer calendar

Quality & Compliance

Safe Claims & Transparency

We maintain platform-safe messaging, accurate pricing, and proper disclaimers to ensure compliance, prevent account issues, and uphold trust across all marketing and website assets.

Privacy-First, Consent-Aware

We implement consent-aware tracking, protect all PII, and configure measurement systems responsibly to deliver accurate data while meeting legal and platform privacy requirements.

Accessibility & Performance

We follow WCAG AA guidelines, optimize for Core Web Vitals, and use structured data by default to create fast, accessible, and search-optimized digital experiences.

Ready to Grow with ShineClicks?

A short introduction to the workshop instructors and why their background should inspire potential student’s confidence.

We Have Great Answers

Frequently Asked Questions

Not usually—conversion-first LPs and targeted template upgrades deliver fast wins while we plan larger work.

One dashboard shows ROAS/MER, CAC payback, and LTV/CAC across channels—with annotated change logs.

Most accounts see early efficiency gains within 30–45 days, with compounding improvements across paid, organic, and retention channels by the 90-day mark.

Start 60/40 paid/organic for speed, shifting toward 50/50 as organic compounds and MER improves.

We separate brand vs. non-brand, monitor assisted conversions, and prune overlap so total revenue rises.

Yes—offline imports (SQL, shown, sold/RO, revenue) guide bidding and budget moves.