Stop running channels in silos. ShineClicks plans and operates integrated campaigns—search, paid social, display/CTV—with one budget view, one KPI tree, and consistent offers. The result: lower CPA, stronger ROAS/MER, and reliable scale.
We map channels by journey stage—Search for capture, Paid Social/Video for creation, Display/CTV for nurturing, RLSA/Remarketing to close—with tailored offers and messaging per persona.
Single scorecards track MER, ROAS, CPA, and payback while seasonal calendars and performance-based reallocation rules ensure budgets are efficient, capped, and optimized across all channels.
First-party lists, intent, and contextual segments are synchronized, with converter suppression, cross-channel overlap checks, and frequency governance to maximize reach while minimizing wasted impressions and spend.
We deliver modular creative per channel—search copy, social video/carousel, display/HTML5, CTV—leveraging proof elements, case stats, and regular refresh cadence to maintain engagement and relevance.
Using GA4/GTM, UTMs, and server-side conversions, we measure performance and import offline events like SQLs, demos, sales, and revenue to optimize campaigns for true ROI.
We build time-window tiers across channels with escalating offers and proof, combining RLSA, display/video, and social sequenced messaging to re-engage audiences efficiently and increase conversions.
Placement allowlists, blocklists, and sensitive category filters protect your brand, while query pruning and negative stacks across platforms ensure ad quality, relevance, and safe reach.
A structured hypothesis log guides A/B tests on landing pages, offers, and creatives, complemented by change logs, alerts, and issue tracking to maintain campaign quality and learning.
We provide an integrated channel map, 90-day growth plan, budget model, creative matrix, LP wireframes, and dashboards with weekly logs and monthly insights.
Week 1–2: tracking + channel map + first flights queued
Week 2–3: launches (search + social + remarketing); first LP test
Month 2–3: CPA down, MER up; expand winning segments
We track efficiency and profitability by monitoring marketing efficiency ratio, return on ad spend, cost per lead or acquisition, and customer lifetime value against acquisition cost.
Conversion rate, average order value, assisted conversions, and non-brand growth show audience engagement, purchase behavior, and new market expansion performance.
We evaluate how many people see your ads, how often, and whether content captures attention, ensuring effective impressions and high-quality brand exposure.
All ad copy follows platform policies, including required disclosures, avoiding prohibited claims, and ensuring messaging meets compliance standards while protecting brand reputation across channels.
Tracking and analytics respect user consent, ensuring personally identifiable information (PII) is secure while still enabling accurate performance measurement, reporting, and audience optimization.
Creative and landing pages follow WCAG AA standards, providing readable contrast, keyboard navigation, and accessible content to improve usability and inclusivity for all users.
Multi-channel campaigns use multiple digital platforms—search, social, display, video, and CTV—to reach audiences at every stage of their customer journey.
Combining these channels ensures broad reach, consistent messaging, better audience engagement, and improved conversion rates by targeting users at different touchpoints.
We track KPIs like MER, ROAS, CPL/CPA, CVR, assisted conversions, reach, frequency, and viewability to assess cross-channel performance and optimize ROI.
Yes—multi-channel strategies help small businesses efficiently engage high-value audiences, improve brand awareness, and optimize budget allocation across search, social, and display.
We sync first-party lists, apply frequency caps, use exclusions, and cross-channel suppression to avoid reaching the same users excessively or inefficiently.
Initial performance insights typically appear within weeks, with optimized conversions, scaled high-performing segments, and measurable ROI improvements visible within 2–3 months.
