Calls are high-intent. ShineClicks sets up consent-aware call tracking and DNI so you know which keyword, ad, page, or profile drove the call—and whether it became a booked job, sale, or repair order.
Define qualified calls using duration and tags like booked, quoted, or sold. Tie call data to CPA, ROAS, payback, and MER scorecards for performance insight.
Allocate session-based number pools for Search, PPC, social, and referrals. Ensure page-to-offer message match and maintain UTM hygiene for accurate traffic attribution.
Track calls from Google/Microsoft Ads, GBP/Maps, organic, social, and email. Differentiate call extensions versus website calls and maintain cross-domain tracking continuity for accuracy.
Tag calls as qualified, booked, no-show, or closed-won/lost. Capture IVR/menu paths and import offline data into GA4/Ads for bidding toward real conversion outcomes.
Optionally record and transcribe calls for coaching or dispute resolution. Use keyword spotting for compliance phrases and upsell opportunities while maintaining proper consent protocols.
Route calls per store or region using dedicated number pools. Manage hours, holidays, failover, and voicemail tracking with role-based dashboards for consistent governance across locations.
Manage static tracking numbers safely with primary and secondary strategies. Maintain structured data and directory hygiene to protect local SEO rankings and map visibility.
Set alerts for missed calls, low-duration spikes, or exhausted number pools. Monitor payment/line status and maintain incident runbooks to ensure call tracking reliability.
Typical deliverables include a comprehensive call tracking plan, DNI implementation with QA, standardized tagging, outcome codes, agent prompts, and role-based dashboards with weekly operational logs.
Week 1: design + pool sizing + routing map
Week 2: DNI live + outcome tags + dashboards
Week 3–4: offline imports + alert tuning; optimization begins
Track qualified call rate, booked rate, show rate, and sold/RO counts to evaluate lead quality, engagement effectiveness, and conversion performance across all campaigns.
Measure cost per qualified call and per booking, alongside ROAS and MER influence, to assess financial efficiency and optimize marketing spend for maximum profitability.
Monitor missed-call rate, response times, and agent QA scores to ensure excellent customer experience, efficient handling, and continuous improvement in call operations.
Implement consent prompts for call recording, ensuring all recordings and data are stored securely, protecting personally identifiable information while maintaining compliance and actionable insights.
Follow TCPA regulations with clear disclosures on web pages and IVR systems, ensuring all call tracking practices are legally compliant and customers are fully informed.
Design call tracking interfaces with large tap targets, readable contrast, and clear labels, adhering to WCAG AA standards for accessible, inclusive user experiences across devices.
Email to get a call tracking plan and DNI setup.
