Custom Web Design

Custom Web Design

Stand out with a site designed around your business goals. ShineClicks crafts custom, mobile-first interfaces with clear UX, fast performance, and measurable conversions—so your brand looks great and sells better.

What we offer

Connecting customers with your brand

Discovery & Strategy

We define business goals, user personas, customer journeys, competitive landscape, and brand audit, mapping success metrics and conversions through forms, calls, bookings, and checkout optimization.

Information Architecture & UX

Sitemaps, phone-first wireframes, intuitive navigation patterns, and internal linking are designed to create seamless user experiences, supporting both usability and search engine optimization.

Visual Design System

A cohesive design system includes reusable components like hero sections, proof, pricing, FAQs, CTAs, forms, type, spacing, color tokens, and optional dark-mode for brand consistency.

Front-End & Interactions

Websites are built using semantic HTML, CSS, and JS, with accessible motion, interactive elements, and reusable blocks for fast, scalable, and visually engaging page construction.

CMS Implementation

We implement flexible CMS platforms such as WordPress, Shopify, or Webflow, with modular templates, global settings, and editor training for easy content management and scalability.

SEO-Ready by Default

Page structure follows H1–H3 hierarchy, metadata, schema, image optimization, internal links, and redirects to ensure SEO readiness and maximize visibility from launch.

Performance & Core Web Vitals

Websites meet LCP, INP, CLS budgets, using code splitting, prefetching, and CDN strategies to guarantee fast load times, optimal user experience, and improved search rankings.

Accessibility (WCAG 2.1 AA)

Websites follow WCAG 2.1 AA standards, ensuring readable contrast, keyboard flow, focus states, form labels, and alt text for inclusive, accessible user experiences.

Analytics & Privacy

We implement GA4, GTM events, UTM standards, consent-aware setups, optional server-side tagging, and offline conversion tracking to provide accurate, privacy-compliant insights for business decisions.

Security & Reliability

Websites follow best-practice hardening, role-based permissions, regular backups, uptime and page-speed monitoring, and change logs to maintain security, reliability, and uninterrupted user experiences.

Deliverables (Depending on Package)

Our deliverables include strategy briefs, wireframes, high-fidelity UI, CMS setup, modular templates, content migration, QA testing, on-page SEO, analytics tracking, dashboards, and team training.

04

Discover

Goals, audience, analytics baseline

05

Plan

IA, wireframes, content model

06

Design

UI + components + design system

01

Build

CMS/templates, modules, schema, tracking

02

Load, QA & Launch

Testing, speed, accessibility, redirects, & indexing

03

Improve

CRO tests, new blocks, ongoing SEO

Our Timelines

Week 1–2: discovery, IA, wireframes

Week 3–4: UI & design system

Week 5–7: development & content load

Week 8: QA, launch, dashboards

Key KPIs for Website Success

KPIs track your website’s performance by measuring conversions, speed, visibility, and revenue impact, ensuring
your custom web design delivers meaningful, data-driven business outcomes.

Conversion Rate

Measures actions like form fills, calls, bookings, and checkout completions, showing how effectively your website turns visitors into engaged leads and paying customers.

Performance

Tracks Core Web Vitals including LCP, INP, and CLS alongside page load time to ensure fast, stable, and user-friendly browsing experiences that boost rankings.

Organic Visibility

Monitors non-brand traffic, keyword rankings, and indexation health to evaluate how well your site performs in search and attracts qualified organic visitors.

Revenue Quality

Assesses lead quality, average order value, revenue per visit, and assisted conversions to reveal the true business impact and return on investment of your website.

Our Packages

Launch Site

Best For New brands

  • Full custom design system
  • 10–15 pages
  • Tracking & Basic SEO

Business Site

Best For New brands

  • Blog & Location pages
  • Gated asset
  • CRO blocks

E-commerce

Best For Scaling companies

  • Catalog/PDP templates
  • Performance budget
  • Feeds readiness, schema

Growth Plan

Best For Established brands

  • Monthly CRO/SEO sprints
  • Minor features
  • Speed upkeep

Quality & Compliance

Accessibility Standards

Accessibility Standards

We follow WCAG 2.1 AA guidelines, ensuring strong contrast, clear focus states, honest design with no dark patterns, and accurate claims and disclosures for fully inclusive user experiences.

Privacy & Compliance

Privacy & Compliance

We use PII-safe analytics, consent-aware tracking scripts, and structured roles with detailed change logs to maintain transparency, security, and compliance across all user interactions.

Ethical Design

Ethical Design

We avoid dark patterns entirely, ensure all claims are accurate, and maintain ADA awareness to deliver ethical, trustworthy, and legally responsible digital experiences.

Ready to Grow with ShineClicks?

Email to request a custom site plan (sitemap, wireframes, and quote).