WordPress Development

WordPress Development

ShineClicks builds WordPress sites that are fast, secure, and simple to manage. Custom blocks, scalable templates, and conversion-ready layouts—backed by analytics, SEO, and performance budgets—so your team can publish confidently and grow.

What we offer

Connecting customers with your brand

Architecture & Editor Experience

We build block-based templates, reusable patterns, and global styles with custom post types, taxonomies, role-based permissions, and workflows to create an intuitive, scalable WordPress editing environment.

Custom Blocks & Components

We deliver lightweight, maintainable custom blocks for heroes, proof, pricing, FAQs, CTAs, and forms, with schema-ready Service, FAQ, and Breadcrumb structures built directly into the component system.

Performance & Core Web Vitals

Your site is optimized with responsive image handling, lazy loading, CDN strategies, script hygiene, code splitting, prefetching, and strict LCP, INP, and CLS performance budgets for speed.

SEO Foundations

We implement clean information architecture, metadata controls, XML sitemaps, robots settings, redirects, internal linking patterns, and entity-aligned headings to strengthen SEO visibility from launch.

Security & Reliability

We apply hardening measures, least-privilege roles, backups, versioned deploys, uptime and speed monitoring, and a streamlined staging-to-production workflow for secure, reliable WordPress performance.

Forms, Integrations & Tracking

We configure GA4, GTM events, UTM standards, consent-aware tracking, CRM/email integrations, booking tools, chat apps, and phone call tracking to power complete lead and analytics visibility.

Governance & Care

We maintain change logs, update cadence, rollback plans, dependency policies, and provide training docs and videos, creating a dependable long-term governance system for editors.

Deliverables (Depending on Package)

Our deliverables include strategy, IA, wireframes, custom themes, templates, SEO setup, schema, tracking, dashboards, training, handover documentation, and optional ongoing care and updates.

How we work

Discover

Goals, content model, integrations, baseline analytics

Plan

IA, wireframes, component map, performance budget

Build

Custom theme/blocks, templates, schema, tracking

Load & QA

Content entry, accessibility, speed, cross-browser

Launch

Redirects, indexing, monitors, owner training

Improve

CRO tests, new blocks, ongoing SEO & speed sprints

Our Timelines

Week 1–2: discovery, IA, wireframes

Week 3–4: custom theme/blocks + patterns

Week 5–6: content load, integrations, QA

Week 7: launch + training + dashboards

Key KPIs for Website Success

KPIs measure how well your WordPress site performs by tracking conversions, traffic, speed, editor efficiency,
stability, and overall user experience to ensure continuous improvement.

Conversion & Visibility

Tracks conversion rate across forms, calls, and bookings, along with non-brand organic sessions and keyword rankings to measure your website’s ability to attract and convert qualified traffic.

Speed & Core Web Vitals

Monitors LCP, INP, CLS, and page load time to ensure the site remains fast, stable, and responsive, supporting better user experience and stronger SEO performance.

Editor Efficiency & Reliability

Evaluates publishing speed, editor workflow efficiency, content error rates, and uptime to confirm your WordPress backend remains smooth, reliable, and easy for teams to manage.

Our Packages

Launch Site

Best For New brands

  • 6–10 pages
  • Custom patterns
  • Tracking & Basic SEO

Business Site

Best For New brands

  • Blog & Location pages
  • Gated asset
  • CRO blocks

E-commerce

Best For Scaling companies

  • Store readiness
  • Performance budget
  • Feeds, schema

Growth Plan

Best For Established brands

  • Updates
  • Monitoring, fixes
  • Monthly improvements

Quality & Compliance

Accessibility (WCAG 2.1 AA)

Websites follow WCAG 2.1 AA standards, ensuring proper contrast, focus states, labeled elements, and descriptive alt text for an inclusive, accessible experience across all devices.

Privacy & Consent

Implements consent-aware analytics and PII-safe practices to protect user data, ensure compliance with privacy regulations, and provide secure, transparent tracking of website interactions.

Ethical Design

Ensures all claims are accurate, avoids dark patterns, and maintains user trust while providing compliant, responsible, and reliable digital experiences for all audiences.

Ready to Grow with ShineClicks?

Email to request a WordPress site plan and quote.