Turn attention into revenue. ShineClicks plans and runs paid social across Meta, Instagram, TikTok, LinkedIn, and X—tight creative, smart audiences, and clean tracking—so you capture demand, create demand, and prove ROI.
We establish top, middle, and bottom-of-funnel objectives, design an offer ladder from problem to proof to offer, and assign channel-specific roles across Meta, TikTok, LinkedIn, and X platforms.
We build audiences using broad, interest, context, and lookalike segments, first-party lists, remarketing ladders, and LinkedIn ABM tiers to optimize targeting and conversion outcomes effectively.
We create UGC and brand assets with hook-benefit-proof-CTA frameworks, short video thumbstop tests, diverse formats, regular refresh cadence, and maintain an experiment log for insights.
Campaigns are structured with precise naming, placements, caps, daypart, geo, and device rules, along with budget guardrails and raise/lower adjustments based on CPA, ROAS, and payback.
GA4 and GTM events, platform pixels, CAPI, and offline conversion imports ensure accurate measurement, qualified optimization, and full visibility into campaign performance across platforms and channels.
We implement comment moderation SOPs, blocklists, UGC rights management, sensitive category filters, and policy-compliant copy to protect brand reputation and maintain a safe online community.
We track ROAS, MER, CPA, CPL, CAC payback, CVR, AOV, creative diagnostics, and holdouts where feasible to optimize campaigns and measure performance effectively.
Our deliverables include a 90-day paid social plan, creative briefs, ad templates, campaign builds, tracking specifications, QA, live dashboards, weekly logs, and monthly performance insights.
Week 1: plan + creative briefs + tracking
Week 2: first flights live (prospecting + retargeting)
Weeks 3–4: creative/offer tests; audience pruning; CPA down
Month 2–3: scale winners; MER up; stable payback
These KPIs measure campaign efficiency, creative performance, engagement, lead quality, and incremental impact,
enabling data-driven optimization and maximizing social media ROI.
We ensure all claims comply with platform policies, implement consent-aware tracking, and secure UGC rights to maintain legal, ethical, and privacy-compliant social media campaigns.
Landing pages follow WCAG standards, videos include captions, and contrast is optimized, creating an accessible, inclusive experience for all users across devices and engagement formats.
All images, videos, and creative assets are properly licensed, with approvals tracked to ensure legal usage and proper attribution, safeguarding the brand and campaign integrity.
Email to get a paid-social plan and creative brief.
