Decisions need trustworthy data. ShineClicks builds an analytics stack—clean tracking, role-based dashboards, forecasting, and anomaly alerts—so you see what’s working, what to fix, and where to scale. AI helps spot patterns; your team makes confident calls.
Establish a robust tracking framework using GA4, GTM taxonomy, UTMs, phone DNI/call tags, server-side conversions, consent-aware setups, and offline imports for SQL, revenue, and RO validation.
Define key metrics like CPL, CPA, ROAS, MER, CAC payback, and LTV/CAC with structured naming conventions, audit trails, and change logs for consistent measurement and reporting.
Deliver executive, marketing, and sales dashboards featuring revenue, MER/ROAS, payback pacing, campaigns, queries, creative performance, geos, calls, bookings, directions, and local ROAS/CPL insights.
Provide 30/60/90-day projections by channel, AI-assisted budget rules, capacity guardrails, margin checks, and seasonality calendars to guide strategic planning and resource allocation efficiently.
Monitor campaigns for cost spikes, CPC/CVR fluctuations, disapprovals, broken URLs, and e-commerce feed health, alongside page speed and uptime checks for proactive issue resolution.
Analyze multi-touch attribution with documented caveats, measuring assisted conversions, geo/audience holdouts, and MMM-lite models to quantify incremental impact accurately and optimize marketing spend.
Perform query clustering, identify topic gaps, optimize internal links, and provide performance insights for social and paid content to enhance SEO and audience engagement.
Maintain a test registry with hypotheses, stop rules, and A/B results while tracking CRO backlog impacts to refine campaigns, maximize conversions, and validate optimization strategies.
The typical deliverables include detailed tracking specifications, live role-based dashboards, alert matrices, monthly insights with actionable recommendations, and forecast packs featuring multiple budget scenarios.
Week 1: access + KPI tree + tracking plan
Week 2: dashboards live; first alerts on
Week 3–4: offline imports; forecasts and “raise/lower” rules
Month 2–3: tuned alerts; confident budget moves; clearer ROI
MER/ROAS, CPL/CPA, CAC payback, and LTV/CAC measure media efficiency, lead costs, and customer value, guiding smarter budget allocation and profitability.
SQL rate, show/sold/RO counts, and revenue influence track lead quality and completed transactions, highlighting high-value opportunities and performance impact.
Non-brand growth, map actions, and page CVR monitor visibility, engagement, and landing page conversions, supporting optimized audience reach and conversions.
Alert MTTR, data freshness, and avoided-waste dollars track responsiveness, timely reporting, and budget efficiency, preventing waste and ensuring smooth operations.
Implement privacy-first settings and consent-aware tracking patterns to protect personally identifiable information (PII), ensuring all data collection complies with regulations while maintaining actionable insights.
Clearly label formulas, attribution windows, and calculation methods on every chart and report, providing full transparency for stakeholders to understand metrics and confidently interpret performance results.
Design dashboards and reports following WCAG AA standards, including readable contrast, captions, and keyboard navigation, ensuring accessibility for all users and inclusive data visualization experiences.
Email to see a sample dashboard and KPI tree.
