Dashboards show numbers. Insights tell you what to do. ShineClicks turns your data into plain-English recommendations—prioritized by impact/effort—with forecasts, alerts, and change logs so every week ends with clear decisions.
Develop a comprehensive KPI tree with a unified scorecard for MER, ROAS, CPL, CPA, CAC payback, and LTV/CAC, including a detailed glossary with formulas and data sources for clarity.
AI-assisted, human-reviewed analysis explains what moved, why, and recommended next actions. Ranked by impact across offers, audiences, geographies, and creative performance for actionable decision-making.
Identify anomalies like spend spikes, CVR drops, CPC increases, disapprovals, and feed errors, automatically pulling affected campaigns, queries, or pages, with playbooks guiding efficient, actionable resolutions.
Provide 30/60/90-day channel and offer projections. Implement “raise/lower” budget rules with capacity and margin guardrails to guide effective resource allocation and campaign planning.
Maintain a test registry with hypotheses, stop rules, and outcomes. Weekly change logs are annotated directly on dashboards for visibility into optimizations and experiments.
Deliver executive one-pagers with MER, payback, revenue influence, and risks. Ops decks show channel insights, queries, placements, creative winners. Location views cover calls, directions, CPL, and ROAS.
Label model and lag caveats, align offline imports with real outcomes. Perform health checks on tags, feeds, consent mode, and broken URLs to ensure reliable reporting.
Typical deliverables include weekly operational digests, monthly executive decks, live annotated dashboards, forecast packs with budget scenarios, and a comprehensive KPI glossary with standardized UTMs and naming conventions.
Week 1: access + KPI tree + insight templates
Week 2: first weekly digest + dashboard annotations
Week 3–4: monthly exec deck + forecast pack
These KPIs measure marketing efficiency, revenue impact, lead quality, growth performance, operational responsiveness,
and forecast accuracy, offering a complete view of business performance.
Track MER/ROAS, CAC payback, CPL, CPA, and LTV/CAC to evaluate campaign efficiency, optimize spending, and maximize profitability across all marketing channels.
Monitor SQL rates, show, sold, and RO counts to assess lead quality, conversion success, and overall revenue influence from marketing efforts.
Measure non-brand growth, map actions, and page conversion rates to track audience reach, local engagement, and optimized website performance.
Analyze alert mean time to resolution, avoided-waste dollars, and forecast accuracy to ensure efficient operations, timely interventions, and reliable planning.
All insights are human-reviewed to ensure accuracy, preventing unverified automated changes, delivering reliable analysis and actionable recommendations while maintaining full confidence in reported results.
Implement privacy-safe, consent-aware measurement practices, storing personally identifiable information securely. Clearly label attribution windows to maintain transparency and compliance across all data tracking and reporting.
Design reports and dashboards following WCAG standards with readable contrast, keyboard navigation, and clear labels, ensuring accessible, inclusive, and user-friendly experiences for all stakeholders.
A short introduction to the workshop instructors and why their background should inspire potential student’s confidence.
