Move more metal and fill more bays. ShineClicks builds end-to-end automotive funnels—inventory feed health, make/model/trim search, conversion-ready VDPs/SRPs, and fixed-ops campaigns—so you win qualified leads, showroom appointments, and profitable ROs.
Maintain clean vehicle feeds with accurate titles, attributes, images, and pricing. Sync availability, apply promotions, and run inventory ads aligned to margins, aging, and dynamic remarketing strategies.
Run intent-focused campaigns for brand, non-brand, competitor, and finance searches. Use ad extensions, phone-first variants, and enforce budget, geo, device, and negative query controls.
Optimize structured data, internal links, and pagination. Create location/service pages, comparison guides, FAQs, and finance content to improve SEO performance and user engagement across vehicle pages.
Target high-intent service keywords by city. Build appointment funnels, offer coupons, and seasonal promotions with rapid creative updates to capture local service, parts, and tire customers efficiently.
Manage Google Business Profiles per rooftop. Maintain posts, photos, Q&A, messaging, and citations while implementing review request flows and response SOPs aligned with policy compliance.
Enhance fast, mobile-first pages with sticky CTAs, trade-in, finance calculators, chat, and text. Run A/B tests on CTAs, proof modules, and forms to improve conversions.
Track calls, forms, chats, and appointments via GA4/GTM. Import offline CRM/DMS conversions and create dashboards per rooftop to monitor leads, show rate, CPL/CPA, and revenue performance.
The typical deliverables include a 90-day growth plan, inventory and search setup, SEO improvements, review management, tracking, offline imports, and dashboards.
Week 1–2: feed cleanup, tracking QA, first campaigns live
Week 3–4: VDP/SRP fixes + service offers + review velocity up
Month 2–3: scale winners; CPL down; more booked appointments/ROs
These KPIs track lead generation, conversion efficiency, revenue, organic visibility, and customer sentiment to
optimize dealer performance and drive measurable growth across sales and service channels.
Measure leads from VDP/SRP, calls, chats, appointments, and show rates to understand how effectively users are engaging with inventory and service offerings.
Track CPL/CPA, cost per sold unit, RO revenue, and upsell rate to ensure marketing spend delivers profitable conversions and maximizes return on investment.
Monitor map pack rankings, non-brand organic sessions, and page conversion rates to gauge search performance, local SEO effectiveness, and content engagement.
Evaluate review ratings, volume, and response time to maintain local reputation, encourage customer feedback, and optimize public perception of each rooftop or department.
