B2B & SaaS

B2B & SaaS Marketing

Long cycles, buying committees, and high stakes. ShineClicks builds B2B/SaaS growth systems—intent-matched SEO, precise PPC/LinkedIn, persuasive content, and clean attribution—so more right-fit accounts move from research to demo, trial, and closed-won.

What we offer

Connecting customers with your brand

Demand Capture (SEO + Search)

Demand Capture uses targeted keywords, comparison pages, technical SEO, and structured content clusters to attract role-based searchers and guide them toward relevant product solutions effectively.

Precision PPC

Precision PPC deploys high-intent targeting, firmographic filters, controlled budgets, and creative testing to generate efficient demo and trial conversions across multiple paid media platforms.

ABM & Account Lists

ABM focuses on prioritized ICP tiers, account intelligence, personalized pages, dynamic content, and coordinated sales plays to warm and convert high-value enterprise prospects effectively.

Conversion & Offer Strategy

Conversion Strategy employs compelling offers, calculators, case studies, and optimized landing pages with strong proof and testing to increase demo, trial, and POC engagement meaningfully.

RevOps, Tracking & Lead Quality

RevOps ensures accurate tracking, CRM conversions, scoring, routing, and spam controls while improving SDR handoffs to enhance pipeline quality and overall revenue performance systematically.

Lifecycle & Retention

Lifecycle efforts use activation, expansion, and renewal sequences supported by product analytics, cohort insights, and adoption tracking to strengthen customer engagement and long-term retention.

Deliverables (Depending on Package)

Typical deliverables include a 90-day pipeline plan, content calendar, rebuilt paid programs, optimized demo/trial pages, and dashboards tracking funnel performance and CAC payback.

04

Launch

Staged rollouts; early pruning; proof and LP tests

05

Scale

ABM tiers, new use cases/regions, partner/integration plays

06

Optimize

Bids/audiences, copy/creatives, CRO experiments

01

Discover

ICPs, deal stages, win/loss, security/compliance needs

02

Diagnose

SERP and message gaps, funnel friction, data breaks

03

Build

Pages, ads, offers, tracking, SDR enablement

Our Timelines

0–30 days: tracking + first pages/campaigns live; LP tests started

30–60 days: rising demo/trial volume; CPL down; higher SQL rate

60–120 days: pipeline lift, lower CAC, improving payback

Key KPIs We Track

These KPIs measure demand quality, acquisition efficiency, funnel progression, and revenue performance, helping
evaluate how effectively marketing and sales convert prospects into profitable long-term customers.

Demo & Funnel Conversion Metrics

These metrics track demo and trial volume, MQL-to-SQL progression, SQL-to-opportunity advancement, and win rate, revealing funnel health, sales readiness, conversion strength, and overall deal-closing effectiveness.

Cost Efficiency & Unit Economics

These indicators measure cost per lead or demo, full customer acquisition cost, CAC payback speed, and LTV/CAC alignment, ensuring marketing investments efficiently generate profitable, sustainable customer relationships.

Organic Visibility & Landing Page

These KPIs evaluate non-brand search rankings, qualified organic sessions, and landing page conversion rates, highlighting how effectively organic visibility and on-page experience generate engaged, high-intent pipeline.

Our Packages

Essentials

Best For New brands

  • Search + demo LP
  • Advance Tracking
  • 2–4 comparison pages

Growth

Best For Scaling companies

  • LinkedIn + ABM light
  • 2 CRO tests/mo
  • Case study kit

Enterprise

Best For Established brands

  • Full ABM tiers
  • Partner marketing
  • PLG analytics & lifecycle

Quality & Compliance

Policy & Claims Compliance

All claims and performance benchmarks are sourced responsibly, avoiding unrealistic guarantees, ensuring marketing and landing pages adhere to industry standards and maintain trust with users.

Security & IT Standards

Include SSO, SOC 2, GDPR, and CCPA considerations on landing pages to protect user data, maintain regulatory compliance, and secure digital assets effectively.

Accessibility & Page Quality

Ensure WCAG AA compliance, fast-loading pages, and structured data by default to improve accessibility, enhance search visibility, and deliver a superior user experience across devices.