Microsoft Advertising reaches buyers others miss—desktop-heavy, B2B, and older, high-income segments. ShineClicks builds and optimizes Bing Ads to capture incremental conversions at a lower CPA, syncing best performers from Google while tailoring to Microsoft’s SERP and audience tools.
We manage smart Google-to-Bing imports, build intent-focused campaigns and ad groups, apply negatives, and ensure strict brand safety for optimized account structure.
We handle match-type control, query mining, competitor frameworks, and create extensions like sitelinks, calls, structured snippets, and promotions to improve targeting and engagement.
We set up Merchant Center, optimize titles, attributes, and custom labels, manage promotions, pricing tests, and prioritize product-level bidding for maximum retail performance.
We implement UET, GA4/GTM events, phone call tracking, and offline conversion imports to accurately measure lead quality and train bidding models.
We apply enhanced CPC, tCPA/tROAS guardrails, device/daypart layers, placement controls, query pruning, and budget reallocation to maximize ROI across campaigns.
We create Microsoft-optimized RSA frameworks and align landing pages with message-match, CVR, and CWV improvements to increase conversions and user experience.
We provide clear, structured deliverables for Bing Ads campaigns, ensuring tracking, optimization, and actionable insights every step of the way.
Week 1–2: audit, plan, import/rebuild, tracking QA
Week 3–4: launch & stabilize; CPA down, CVR up
Month 2–3: scale profitable segments; test Shopping/Video
We track cost efficiency and return on ad spend to evaluate campaign profitability and maximize ROI.
Monitoring how effectively traffic converts into leads or sales and the cost associated with each additional conversion.
We measure assisted conversions and revenue contribution compared to Google campaigns to understand the full business impact.
All campaigns comply with platform policies, use negative lists, and enforce brand-safe placements to protect your reputation.
Landing pages meet AA accessibility standards, are fast-loading, and optimized for mobile devices to maximize user experience and conversions.
Detailed change logs and test notes provide complete visibility into campaign updates, experiments, and performance improvements.
Email to request a Bing Ads audit & plan.
