Great execution needs a great plan. ShineClicks turns your data into a practical strategy, KPI tree, forecast scenarios, experiment plan, and budget “raise/lower” rules—so every channel and page works toward measurable profit.
Define north-star metrics like MER, ROAS, CAC payback, and LTV/CAC. Build a KPI tree connecting revenue, leads, traffic, CTR, and CVR, including formulas for full transparency.
Provide 30/60/90-day channel and offer projections with sensitivity ranges. Include capacity and margin checks, aligned with seasonality and promotional calendars for accurate planning.
Implement “raise/lower” budget playbooks using CPA, ROAS, and payback thresholds. Protect brand and non-brand spend while defining criteria for new geographies or audience segments.
Maintain a hypothesis backlog across offers, landing pages, audiences, creatives, and bidding. Include stop rules, sample size guidance, result interpretation, and structured rollout plans.
Define ICP tiers, first-party data plans, and suppression/overlap maps. Develop an offer ladder from problem recognition to proof and final offer by funnel stage.
Track assisted views and import offline data like SQL, sold, or RO for real outcomes. Use geo/audience holdouts or MMM-lite models to measure incremental impact.
Maintain weekly ops logs, monthly insights decks, and quarterly roadmaps. Track change logs, risk registers, alerts, and ownership matrices for structured, accountable operations.
Typical deliverables include a comprehensive strategy deck, forecast pack, experiment plan, channel playbooks, and a live scorecard with budget rules and ownership mapping.
Goals, unit economics, constraints, baselines
KPI tree, forecasts, capacity/margin guardrails
Monthly decisions; quarterly roadmap refresh
Channel roles, budget split, audience/offer plan
Reporting cadence, alerts, change/experiment logs
Week 1: discovery + KPI tree draft
Week 2: forecast pack + budget rules + initial experiment list
Week 3: final strategy deck + scorecard; go-live handoff
Implement privacy-safe, consent-aware measurement practices, ensuring all data collection is secure, with clearly labeled attribution windows for transparency and compliance across all marketing channels.
Provide insights and recommendations grounded in verified data, avoiding inflated or misleading claims, enabling stakeholders to make confident, informed, and reliable decisions.
Design reports and dashboards with WCAG AA compliance, featuring readable contrast, clear labeling, and user-friendly navigation to ensure accessibility and inclusivity for all users.
Email to get a data-driven strategy deck and forecast pack.
