Stay top-of-mind and bring visitors back. ShineClicks builds Google Display campaigns and remarketing ladders with clean tracking, protective targeting, and conversion-ready landing pages—so impressions become clicks, leads, and sales.
We create custom segments by intent, visitor behavior, and in-market interests, define prospecting versus remarketing tiers, and control frequency, geography, device, and daypart to maximize efficiency.
We implement GA4 and GTM events, track micro-to-macro goals, use UTMs and enhanced conversions, and apply audience exclusions to ensure accurate performance measurement and reduced wasted spend.
We deliver static, HTML5, and responsive display creatives aligned to landing pages, test offers and proof badges, and maintain a structured refresh cadence with a documented experiment log.
We enforce placement allowlists and blocklists, apply sensitive category filters, monitor viewability and attention metrics, and prune low-performing placements continuously to protect brand reputation and performance.
We design time-windowed remarketing tiers, escalate offers strategically across 1–30 days, and implement cross-sell, upsell, and win-back flows to maximize conversion and customer lifetime value.
We provide a complete display and remarketing plan, tracking specifications, creative kit with wireframes, live dashboards, and weekly optimization logs for performance management.
These metrics measure ad interaction, cost per click and conversion, and overall return on spend, helping optimize campaigns for efficient lead generation and profitable results.
We track ad viewability and monitor frequency relative to conversion rates to maximize exposure without oversaturation, improving engagement and overall campaign efficiency.
These metrics capture the contribution of ads to multi-touch conversions and measure customer repeat behavior, highlighting long-term value and guiding budget allocation across channels.
Email for a display & remarketing plan.
We exclude brand placements and monitor assisted conversions, ensuring overall marketing efficiency (MER) improves without cannibalizing branded search performance.
HTML5 helps improve engagement. We begin with responsive display ads and add HTML5 to increase CTR and enhance rich media experiences.
We target custom segments by search intent, site visitors, in-market interests, placements, topics, and remarketing tiers for precise prospecting and remarketing campaigns.
We maintain a structured creative refresh cadence, updating offers, copy, and visuals regularly while documenting performance experiments to maximize engagement and conversion.
We track CTR, CPC, CVR, CPL/CPA, ROAS, viewability, frequency versus CVR, assisted conversions, and repeat rate for comprehensive measurement across display and remarketing campaigns.
We use frequency caps, geo/daypart/device controls, placement allowlists/blocklists, and sensitive category filters to ensure budget efficiency and protect brand safety.
