E-commerce Marketing

E-commerce Marketing

E-commerce Marketing for Profitable Scale

ShineClicks builds profitable, scalable e-commerce engines—clean product feeds, SEO for PLPs/PDPs, high-performing Shopping/PMax, conversion-focused pages, and lifecycle email/SMS—measured by ROAS, MER, AOV, and LTV, not just clicks.

What we offer

Connecting customers with your brand

Product Feed & Catalog Hygiene

We maintain a clean, accurate product feed with optimized titles, attributes, GTINs, variants, labels, promotions, and tax/shipping data, ensuring continuous testing, error resolution, and Merchant Center compliance.

Shopping, PMax & Social Commerce

We run segmented Performance Max, Shopping, YouTube, and Meta commerce campaigns with brand-safety controls, optimized retargeting, and prospecting aligned to margins, intent, and real-time inventory.

SEO for PLPs, PDPs & Collections

We optimize category and product pages with faceted navigation controls, canonical standards, schema markup, strong category content, and internal linking that boosts visibility and drives purchase-ready traffic.

Conversion Rate Optimization (CRO)

We enhance templates, checkout UX, payment options, and reduce friction while running A/B tests on pricing, bundles, cross-sell, and proof elements to maximize conversions and revenue.

Lifecycle Email & SMS

We build automated flows for welcome, browse, cart, post-purchase, and replenishment, driven by RFM segmentation, deliverability best practices, and consent-aligned messaging that strengthens retention and repeat sales.

Analytics, Margins & LTV

We implement precise e-commerce tagging, server-side setups, and financial dashboards showing ROAS, MER, LTV, CAC payback, and product-level margins to guide profitable scaling decisions.

Deliverables (Depending on Package)

We deliver a full growth plan with optimized feeds, campaigns, SEO upgrades, CRO tests, lifecycle flows, and dashboards tracking ROAS, MER, conversions, and LTV.

How we work

Discover

Margins, inventory velocity, top SKUs, shipping/returns

Diagnose

Feed health, PLP/PDP gaps, tracking, funnel leaks

Build

PMax/Shopping, SEO templates, CRO fixes, lifecycle flows

Launch

Phased go-live; protect margins with bids/audiences

Optimize

Query pruning, asset refreshes, test & roll winners

Scale

New geos/segments, bundles, subscriptions, upsells

Our Timelines

Week 1–2: feed cleanup, tracking QA, first campaigns live

Week 3–4: CRO quick wins on PDP/cart; email/SMS core flows live

Month 2–3: scale winners; SEO lift on priority categories

Key KPIs We Track

We focus on improving profitability and growth by optimizing acquisition efficiency, boosting conversion performance,
increasing retention value, and maximizing revenue from every product and session.

ROAS, MER, CPA/CAC, CAC Payback

We track acquisition efficiency metrics to ensure your ad spend returns profitable results, reduces customer acquisition cost, improves payback speed, and strengthens overall marketing performance across channels.

Conversion Rate, AOV, Cart/Checkout

We measure on-site performance to increase conversions, lift average order value, minimize drop-offs, and streamline the cart and checkout flow for higher completed purchases.

epeat Purchase Rate, LTV, Subscription Retention

We analyze how often customers return, how much lifetime value they generate, and how effectively subscription users stay active to drive long-term revenue growth.

Revenue per Session & Contribution Margin

We evaluate revenue efficiency per visit and product-level margin impact to prioritize high-performing items, optimize profitability, and guide smarter merchandising and marketing decisions.

Our Packages

Essentials

Best For New brands

  • Feed fix + Shopping/PMax
  • PDP quick wins
  • Core flows

Growth

Best For Scaling companies

  • SEO for PLPs/PDPs
  • Weekly CRO tests
  • Paid social retargeting

Multi-Location/Franchise

Best For Established brands

  • International/multi-geo
  • Creators/UGC
  • Advanced LTV modeling

Quality & Compliance

Platform-Aligned Policies & pricing

We ensure all product data, pricing, and feed details follow platform rules, preventing disapprovals, improving ad eligibility, and maintaining consistent accuracy across catalogs and shopping channels.

Consent-Aware & Privacy-Safe Tracking

We implement GDPR/CCPA-compliant tracking with proper consent signals and PII-safe tagging, ensuring ethical data collection while preserving measurement accuracy and user privacy protections.

Accessibility & Performance Standards

We prioritize WCAG AA accessibility, fast-loading pages, and structured content to ensure every user can engage smoothly while improving search visibility, conversions, and overall site performance.