Your Facebook presence should do more than post—it should drive conversations, traffic, and leads. ShineClicks builds a complete Facebook system: page hygiene, content calendars, short-form video, community response, and conversion paths that connect to real business outcomes.
We establish secure page roles, align branding elements, configure About details, services, action buttons, Messenger/WhatsApp integrations, and optional shop or multi-location setups for consistent Facebook presence.
We build a 30-day calendar with posts, carousels, reels, and stories, supported by templates, UGC prompts, and short-form video scripts, shot lists, subtitles, and thumbnails.
We manage scheduled posts, story flows, event pages, and community engagement, handling comments, DMs, reviews, sentiment tracking, and escalation procedures to maintain consistent brand reputation.
We optimize conversion paths using link hubs, UTMs, matched landing pages, lead magnets, Messenger automations, and a fully configured pixel and Conversions API for accurate measurement.
We track reach, engagement, CTR, site actions, and leads while testing hooks, formats, and timing, delivering monthly insights with prioritized actions and responsible owners.
We deliver a brand guide, 30-day content system, monthly posts and reels, community management support, and a live KPI dashboard with monthly insights.
Week 1: page cleanup, strategy, calendar, template kit
Week 2: first content batch approved; publishing begins
Weeks 3–4: baseline insights; 2–3 creative tests
Month 2–3: compounding reach/ER; traffic/leads up
We track visibility, engagement, traffic, conversions, community responsiveness, sentiment, and location-specific actions
to measure Facebook performance and optimize content, targeting, and user experience.
Reach, engagement rate, saves, shares, and video completion reveal how many users see content and how deeply audiences interact, helping refine creative formats and posting strategy.
CTR, lead form submissions, and assisted sales show how effectively Facebook drives website visits and conversions, enabling data-backed improvements across offers, landing pages, and audience targeting.
Response time to comments, DMs, and reviews—as well as sentiment trends—indicates brand responsiveness, customer experience quality, and overall reputation health across your Facebook presence.
Calls, directions requests, and page actions per store measure local customer intent, helping multi-location brands optimize pages, offers, and content for stronger regional performance.
We follow Facebook’s Housing, Employment, and Credit rules, applying required targeting limits, disclosures, and review steps to ensure campaigns remain fully compliant and policy-safe at all times.
We include captions, alt text, readable contrast, and safe motion settings to ensure all content is accessible, easy to understand, and WCAG-aligned for diverse audiences.
We use licensed audio, verified assets, and clearly managed creator rights, ensuring every piece of content remains legally compliant, brand-safe, and approved for paid distribution.
