Instagram Strategy

Instagram Strategy & Management

Instagram thrives on consistency and strong hooks. ShineClicks builds a repeatable system—content pillars, reels workflows, templates, and DM/community ops so attention turns into clicks, leads, and sales.

What we offer

Connecting customers with your brand

Profile & Governance

We optimize handles, bios, CTAs, highlights, and brand access, aligning Instagram SEO, safety settings, and value messaging for a strong, trustworthy, conversion-ready profile foundation.

Content Pillars & Calendar

We build 4–6 strategic content pillars and a 30-day calendar with mapped hooks, formats, and CTAs to consistently drive education, proof, offers, and audience engagement.

Reels & Short-Form Engine

We create scripts, shot lists, B-roll assets, subtitles, and thumbnails while setting a steady cadence to deliver high-performing Reels that capture attention quickly.

Carousels, Posts & Stories

We develop carousels, story sequences, polls, quizzes, and link interactions using proven frameworks that boost retention, encourage participation, and strengthen ongoing audience connection.

Community & Reputation

We manage comments and DMs with quick replies, structured escalation, UGC permissions, and review reposting to maintain a responsive, trusted, and reputation-positive brand presence.

Social-to-Site Conversion

We structure link-in-bio flows, UTMs, landing pages, and lead magnets while enabling retargeting through Pixel/Conversions API for seamless Instagram-to-site conversion performance.

Measurement & Optimization

We monitor reach, saves, shares, profile taps, CTR, and site actions using dashboards, while testing hooks, captions, timing, and early engagement to optimize Instagram performance.

Deliverables (Depending on Package)

Our deliverables include a full IG strategy, monthly content system, consistent posts and reels, community management workflow, and real-time reporting with actionable insights.

Discover

Goals, audience, past IG data, approvals

Plan

Pillars, calendar, creative templates, shot lists

Produce

Creative batch, captions, reels; QC and approvals

Publish

Track with UTMs; manage DMs

Our Timelines

Week 1: profile cleanup, strategy, calendar, template kit

Week 2: first batch approved; publishing starts

Weeks 3–4: baseline insights; 2–3 hook/format tests

Month 2–3: compounding reach/ER; CTR & site actions up

Key KPIs We Track

These KPIs measure how effectively your social content attracts attention, drives meaningful actions,
and maintains positive audience interactions that support business goals.

Reach & Engagement Performance

Tracks how many people see your content and how deeply they interact with it—including likes, comments, shares, saves, and video completions—to measure true content resonance.

Traffic & Lead Flow

Measures how social users move from profile visits to link clicks and then to website actions or leads, showing real business impact from social activity.

Community Response & Sentiment

Evaluates how quickly you reply to comments/DMs and the overall tone of audience feedback, ensuring strong relationships and positive brand perception.

Our Packages

Essentials

Best For New brands

  • Strategy
  • 12 posts/mo (6 reels)
  • Community basics

Growth

Best For Scaling companies

  • 8–12 reels/mo
  • Carousel design kit
  • Monthly insights deck

Enterprise

Best For Established brands

  • Paid coordination
  • UGC/creator briefs
  • Group strategy

Quality & Compliance

Platform-Safe Content

All content follows platform policies, including required claims and disclosures, ensuring ads remain compliant, brand-safe, and avoid account penalties while maintaining audience trust and credibility.

Accessibility & Readability

Captions, subtitles, alt text, readable contrast, and safe motion practices make content accessible to all users, meeting standards while enhancing engagement and inclusivity across Instagram.

Licensed Assets & Rights

Audio, images, and other creative assets are properly licensed, and creator rights are managed, guaranteeing legal compliance, safe distribution, and proper usage for campaigns and paid content.