Landing Page Design

Landing Page Design

Every click should meet the right message. ShineClicks designs phone-first landing pages with sharp copy, proof, and friction-free forms—engineered for speed, clarity, and measurable conversions.

What we offer

Connecting customers with your brand

Offer & Message Match

We align landing pages tightly to ad, query, or segment, using dynamic text/geos, with a clear value proposition, primary CTA, and optional secondary safety CTA.

Conversion Architecture (UX/CRO)

Pages include above-the-fold headlines, benefits, hero proof, primary CTA, trust elements, and optimized forms with minimal fields and phone/WhatsApp handoff.

Copy & Creative System

Content flows from hook to benefit, proof, objection handling, and CTA, with modular sections for proof, pricing, comparisons, FAQs, enabling rapid A/B testing and iteration.

Speed & Core Web Vitals

Lightweight templates, responsive images, lazy loading, and CDN strategies are implemented, with LCP, INP, CLS budgets and clean script management for fast, optimized landing page performance.

Tracking & Analytics

We configure GA4, GTM events, UTM standards, engagement and scroll tracking, server-side conversions where eligible, call tracking, DNI, and calendar/booking event mapping for complete insights.

Compliance & Accessibility

Landing pages follow consent-aware patterns, provide honest claims, clear terms, and disclosures, and comply with WCAG 2.1 AA standards for contrast, labels, focus states, and keyboard navigation.

Experimentation Framework

A/B test plans cover headlines, hero, offer, forms, and layout with stop rules, detailed experiment logs, screenshots, and QA prior to rollout, ensuring data-driven optimization.

Deliverables (Depending on Package)

Our deliverables include offer briefs, wireframes, high-fidelity UI, modular section library, WordPress build, schema, redirects, tracking, QA documentation, and initial A/B test variations.

How we work

04

Build

Performant template, tracking, consent patterns

05

QA & Launch

Device/browser checks; speed; tagging

06

Optimize

A/B tests; weekly insights; monthly roadmap

01

Discover

Goal, audience, traffic sources, offer rules

02

Plan

Wireframes, copy map, proof assets, test plan

03

Design

UI + sections; message match to campaigns

Our Timelines

Week 1: offer brief, wireframes, copy map

Week 2: UI + build + tracking

Week 3: launch + first A/B test

Month 2: scale winners; CPA down, CVR up

Key KPIs for Website Success

KPIs measure landing page effectiveness by tracking conversions, revenue, engagement, form performance, and
speed to ensure optimized user experience and measurable business outcomes.

Conversions & Revenue

Tracks conversion rate (CVR), cost per lead/sale (CPL/CPA), CAC payback, and revenue per visit to evaluate how effectively the landing page drives qualified, profitable actions.

Form & Engagement Metrics

Monitors form completions, calls, bookings, and scroll depth to assess user interaction, content engagement, and the effectiveness of calls-to-action across devices.

Performance & Speed

Measures page load times and Core Web Vitals (LCP, INP, CLS) alongside bounce rates and engagement metrics to ensure fast, smooth, and high-performing landing experiences.

Our Packages

Launch LP

Best For New brands

  • 1 Landing page
  • Tracking
  • 1 A/B test

Growth LP

Best For Scaling companies

  • 2 variants/mo
  • Copy/creative refresh
  • Call tracking

Scale LP System

Best For Established brands

  • Multi-geo/multi-offer library
  • Test program
  • Dashboards

Quality & Compliance

Accuracy & Transparency

Landing pages feature verifiable claims, clear pricing, and transparent terms, ensuring users can trust content while understanding offers, guarantees, and expectations without confusion or misrepresentation.

Privacy & Consent

We implement PII-safe analytics, consent-aware scripts, and clear opt-ins to protect user data, comply with privacy regulations, and maintain secure, transparent tracking across interactions.

Accessibility Compliance

Forms, error messages, and focus states follow WCAG standards, providing inclusive, accessible experiences that allow all users to navigate, interact, and complete actions seamlessly.

Ready to Grow with ShineClicks?

Email to request a WordPress site plan and quote.