LinkedIn Campaigns

LinkedIn Strategy & Campaigns

For B2B buyers, LinkedIn is the boardroom feed. ShineClicks pairs credible organic presence with precise paid campaigns—so your brand, execs, and offers show up where your buyers research, and those clicks turn into booked meetings and pipeline.

What we offer

Connecting customers with your brand

Company & Executive Presence

We maintain company and showcase page hygiene, CTA buttons, executive branding kits, bios, posting cadence, and a thought-leadership calendar with POVs, customer stories, and video clips.

Audience & ABM Foundations

We define ICP tiers, account lists, seniority and skill filters, implement Matched Audiences, and apply exclusions for competitors, students, and vendors to minimize wasted spend.

Campaign Types & Offers

We run Lead Gen Forms, website conversion campaigns, document ads, video campaigns, and event promotions with retargeting based on video views or form engagement for maximum impact.

Creative System

We craft persona- and funnel-specific hooks, static, carousel, document, and short-video templates, incorporating social proof like case mini-cards, stats, and verifiable quotes to boost credibility.

Tracking, Qualification & CRM

Insight Tag, conversions, UTMs, and offline imports track SQLs and opportunities. Lead routing, enrichment, deduplication, and calendar integrations maximize lead quality and meeting show rates.

Optimization & Governance

We apply budget guardrails, tune bids, monitor frequency and fatigue, refresh creatives, track experiments, maintain change logs, and ensure brand safety for efficient and compliant LinkedIn campaigns.

Deliverables (Depending on Package)

We provide a LinkedIn strategy deck, content plan, campaign builds, creative kit, and live dashboard with weekly optimizations and monthly insights.

How we work

Discover

ICPs, deals, win/loss, compliance needs

Plan

Audiences, offers, creative map, KPI targets

Build

Pages/profiles, campaigns, Insight Tag, CRM mapping

Launch

Phased rollouts; early pruning; message match

Optimize

Bids/audiences/creative; add retargeting steps

Scale

ABM tiers, partner plays, regional expansion

Our Timelines

Week 1: strategy + page/exec cleanup + tracking

Week 2: first campaigns live (Lead Gen + retargeting)

Weeks 3–4: creative tests; audience refinement; SDR handoff tuning

Month 2–3: pipeline lift; lower CPD (cost per demo); higher SQL rate

Key KPIs We Track

We track lead quality, engagement, conversion efficiency, pipeline contribution, and ROI to
measure LinkedIn campaign effectiveness and optimize business outcomes.

Lead Quality & Conversion

Monitors demos, consults, CPD, MQL-to-SQL and SQL-to-opportunity rates, and win rates, ensuring campaigns deliver high-value, sales-ready leads aligned with business goals.

Engagement & Cost Efficiency

Tracks click-through rates, conversion rates, cost per qualified lead, and meeting show rates, evaluating campaign efficiency and ensuring cost-effective audience engagement.

Pipeline & Revenue Impact

Measures assisted pipeline, revenue contribution, and payback period, quantifying ROI, guiding budget allocation, and highlighting campaign influence on overall business growth.

 
 

Our Packages

Essentials

Best For New brands

  • Company/exec setup
  • Lead Gen + retargeting
  • Dashboard

Growth

Best For Scaling companies

  • ABM light
  • Document/video ads
  • Monthly insights deck

Enterprise

Best For Established brands

  • Full ABM tiers
  • Offline imports to Opp/Closed-Won
  • Partner/influencer program

Quality & Compliance

Accurate & Compliant Content

Accurate & Compliant Content

All claims are factual, sourced, and adhere to industry advertising rules, ensuring content accuracy, regulatory compliance, and brand safety across LinkedIn campaigns.

Accessible Creative & Docs

Accessible Creative & Docs

Videos include captions and subtitles, visuals maintain clear contrast, and all documents meet accessibility standards, ensuring inclusive experiences for all users and audiences.

Privacy & Consent Management

Privacy & Consent Management

All data is handled in a PII-safe manner, and forms follow consent-aware patterns, ensuring compliance with privacy regulations while capturing actionable lead information.