Numbers mean nothing without decisions. ShineClicks delivers role-based PPC reporting—unified GA4 + ad platform data, offline conversion imports, and annotated change logs—so you know what’s working, what to fix, and where to scale.
We align funnel metrics from impression share to ROAS/MER, supported by a glossary detailing formulas, data sources, and measurement caveats to ensure consistent, accurate performance reporting.
We centralize GA4, Google/Microsoft Ads, and call-tracking data, enabling offline imports for SQLs, shown appointments, and confirmed sales/RO to improve attribution accuracy and automated bidding performance.
We create dashboards for executives, marketing ops, and locations, highlighting ROAS, pacing, queries, geos, calls, bookings, CPL, and review velocity to provide tailored visibility and decision support.
We maintain weekly optimization logs detailing actions taken, rationale, and experiment outcomes while tracking budget shifts, bid adjustments, negatives, and refreshed assets for transparent account governance.
We deliver prioritized risks and opportunities with impact-effort analysis, including recommended tests, audience adjustments, and LP/CRO improvements assigned to clear owners with defined deadlines.
We provide 30/60/90-day forecasts with capacity and margin guardrails, alongside automated alerts monitoring cost spikes, CVR changes, tracking issues, feed errors, and broken pages.
We provide a KPI glossary, live dashboards, weekly optimization logs, monthly insight decks, and standardized UTM naming sheets for consistent, transparent performance management.
Week 1: access + connections + KPI tree draft
Week 2: dashboards live; first offline imports
Week 3+: weekly logs + insights; forecasts and alerts tuned by Month 2
These metrics show how efficiently spend converts into leads, demos, bookings, and sales while revealing overall return ratios through ROAS and MER to guide profitable optimization.
We analyze impression share losses, click-through rate, and conversion rate to understand competitiveness, ad relevance, and landing-page effectiveness across the entire acquisition funnel.
These metrics capture lead quality, appointment attendance, completed sales, revenue outcomes, and payback period to evaluate downstream performance and ensure marketing drives measurable business results.
We ensure all tracking respects privacy rules using PII-safe configurations, consent-aware measurement patterns, and secure data handling that maintains compliance with platform, legal, and organizational standards.
Every metric includes clear formulas, defined assumptions, and visible source/date labels on all charts to ensure trustworthy reporting, full transparency, and easier cross-team validation and governance.
We follow WCAG AA guidelines with readable contrast, descriptive alt text, and full keyboard navigation to guarantee inclusive dashboards and reports accessible to all users.
Email to see a sample PPC dashboard.
We provide 24/7 live dashboards, weekly optimization logs covering actions and learnings, and a monthly insights deck summarizing decisions, trends, and next-step recommendations.
We reconcile differences using documented attribution windows, platform-specific rules, and clear labeling of gaps. Offline imports ensure optimization aligns with true downstream results.
You receive role-based dashboards: executive ROI/ROAS views, marketing ops performance detail, and location-level activity metrics for calls, bookings, CPL, and review velocity.
We validate sources, standardize naming conventions, apply PII-safe tracking, monitor data freshness, and audit discrepancies consistently to maintain reliable, trustworthy reporting.
Yes. We import SQLs, shown appointments, and sales/RO events into platforms, allowing optimization toward real revenue-generating actions—not just clicks or form fills.
Yes. Automated alerts flag cost spikes, conversion drops, tracking breaks, feed errors, and broken pages so performance issues are caught early and corrected quickly.
