PPC Management

PPC Management Services

PPC Management for Leads, Sales & ROAS

ShineClicks plans, builds, and optimizes paid campaigns that win the auction and the landing page. From search and shopping to paid social, we combine clean account structure, creative testing, and airtight tracking—so spend goes where results come from.

What we offer

Connecting customers with your brand

Strategy & Forecasts

We define ICPs, offers, funnels, and TAM analysis while allocating budgets per channel and campaign, setting KPI targets for measurable growth.

Account Architecture

We structure intent-based campaigns and ad groups with negatives, maintain brand safety, and optimize shopping feeds, attributes, titles, GTINs, and Merchant Center hygiene.

Creative & Messaging

We craft ad copy frameworks emphasizing benefits, proof, and CTAs, produce engaging social creatives, and ensure landing page alignment for better Quality Score and conversions.

Conversion Tracking & Data

We implement GA4 and GTM events, offline imports, and enhanced conversions with lead scoring, duplicate suppression, and phone call tracking for precise performance measurement.

Bidding & Optimization

We use smart bidding with guardrails, prune queries, optimize audiences, placements, and devices, and run weekly experiments to enhance performance and maximize ROI.

Retargeting & Lifecycle

We manage warm-audience sequencing, email/SMS hand-offs, and LTV plays while applying exclusion logic to minimize ad waste and safeguard brand integrity.

Deliverables (Depending on Package)

Get complete transparency and consistent performance with our structured PPC deliverables, ensuring your campaigns stay optimized and accountable every step of the way.

Discover

Goals, sales cycle, offers, existing data

Build

Structure, tracking, creative, landing pages

Launch

Phased go-live with monitoring & early pivots

Optimize

Bids, queries, creative, page tests

Our Process

Our Proven 5-Step Growth Process

Scale

Budget to winners, add segments/channels, improve LTV

Our Timelines

Week 1–2: plan, build, tracking QA, first creatives/pages

Week 3–4: launch & stabilize; cut waste, raise CVR

Month 2–3: scale winners; introduce retargeting & new angles

Key KPIs We Track

We track essential metrics that measure both efficiency and impact, helping you understand
campaign performance and business growth.

Qualified Leads/Sales, CPA/CPL, ROAS/MER

We measure cost efficiency and revenue impact to optimize spend and maximize return on advertising investments.

Conversion Rate & Cost per Incremental Conversion

Monitoring how effectively traffic converts into leads or sales, and the cost associated with each additional conversion.

Lead Quality, Funnel Velocity & Revenue Influence

Beyond volume, we evaluate lead quality, the speed of moving prospects through the funnel, and their influence on overall revenue growth.

Our Packages

Essentials

Best For New brands

  • One Engine (Google or Microsoft)
  • Landing Page
  • Tracking

Growth

Best For Scaling companies

  • Paid Social Retargeting
  • More Creatives
  • Weekly Tests

Enterprise

Best For Established brands

  • Shopping/PMax
  • Multi-geo
  • Full-funnel Sequencing & CRO

Quality & Compliance

Policy & Brand Safety

All campaigns comply with Google, Microsoft, and social ad policies. We apply strict brand safety filters and negative lists to prevent unwanted placements.

Accessibility & Performance

Landing pages are optimized for accessibility (AA standards), fast loading speeds, and user-friendly design to enhance experience and conversions.

Transparent Reporting

We maintain detailed change logs and experiment notes so you can see what’s running, what’s tested, and how performance improves over time.

Ready to Grow with ShineClicks?

Email to request a PPC audit & plan.