ShineClicks builds and tunes PPC systems that capture high-intent demand without wasting budget—clean tracking, smart structure, persuasive ads, and conversion-ready landing pages—optimized weekly to lower CPA and raise qualified leads and sales.
Our strategy defines clear goals, margins, capacity, and precise geo/device/daypart targeting. We protect the brand and build keyword themes by intent, covering brand, non-brand, competitor, and rescue categories.
We set up GA4 and GTM events, enhanced conversions, and call tracking. Offline conversions integrate seamlessly, supported by strong UTM standards and privacy-aware measurement for accurate, consent-aligned reporting.
We design an intent-driven structure with exact and phrase match keywords supported by negatives. Organized naming, labels, rules, and logs separate prospecting, retargeting, brand, and non-brand for clarity.
Keyword research prioritizes value and volume while refining performance with negative lists and query pruning. N-gram analysis and search-term mining guide efficient expansion and removal of irrelevant traffic.
We develop optimized RSAs with proven hooks and strong assets like sitelinks, callouts, pricing, and calls. Messaging aligns directly with landing pages, supported by a consistent creative refresh cadence.
We leverage first-party data, in-market segments, custom audiences, and exclusions to reduce waste. Smart bidding with tCPA/tROAS guardrails and selective portfolios delivers more predictable and efficient performance.
Our landing pages prioritize a phone-first design with proof, FAQs, fast load speeds, tel links, and short forms. We run A/B tests on headlines, offers, and form friction, supported by a strong experiment backlog.
Budgets are controlled through daily and weekly caps, alerts, and margin-based bid adjustments. Multi-geo pacing ensures consistent performance using impression-share monitoring to guide investments effectively.
Weekly reviews address queries, bids, assets, placements, and fixes. Monthly cycles optimize offers, audiences, and budgets, while quarterly improvements update structure, negatives, and new segments for lasting growth.
Our deliverables include a full PPC playbook, precise tracking setup, rebuilt campaigns, fresh creative and landing page assets, plus ongoing weekly optimizations and monthly reporting.
Week 1: tracking + playbook; brand/non-brand framework drafted
Week 2: campaigns live; first optimizations within 72 hours
Weeks 3–4: query pruning, asset refresh; & first LP test
Month 2–3: scale winners; CPA down, qualified volume up
These metrics show how efficiently your budget generates leads or sales. We optimize spend to lower acquisition costs while maximizing revenue, return ratios, and meaningful business outcomes efficiently.
These indicators reveal how effectively campaigns turn traffic into actions. We enhance creative, targeting, and relevance to boost conversions, improve click-through, and increase impression share for stronger visibility.
Lead quality determines real business impact. By importing offline events, we optimize for SQLs, show-ups, and sold outcomes, aligning Google Ads with actual revenue-driving conversions.
We ensure all ad copy follows platform rules, uses accurate pricing and required disclaimers, and applies strict brand-safety lists to protect visibility and avoid policy violations.
Our tracking respects user consent, avoids collecting personal data, and ensures compliant, privacy-safe measurement aligned with platform requirements and standards.
We optimize landing pages for WCAG AA accessibility, fast load times, and strong Core Web Vitals to deliver a smooth, inclusive, and high-converting user experience.
Email to request a PPC audit & 90-day plan.
Yes—separate budgets and bids protect efficiency and reveal real ROI.
Both—intent-led ad groups with strong negatives; broad only in controlled tests.
Yes—offline imports let us bid to SQL/sales/RO events.
We build or improve LPs with A/B testing to lift CVR and lower CPA.
Query pruning, exclusion lists, geography/daypart/device controls, and budget guardrails.
We use GA4, GTM events, call tracking, and offline conversion imports to monitor results, optimize bids, and measure true ROI accurately.
