Professional Services

Professional Services Marketing (Legal, Finance & Accounting)

Trust decides who gets the consultation. ShineClicks builds compliance-aware funnels—intent-matched SEO, precise PPC, credible content, and conversion-ready pages—so law firms, financial advisors, and accounting practices attract qualified clients and grow profitably.

What we offer

Connecting customers with your brand

Intent-Led SEO & Local Visibility

We optimize practice and service pages, attorney bios with EEAT signals, GBP profiles, citations, and reviews while targeting comparison, “near me,” and FAQ-rich queries for stronger visibility.

High-Converting PPC Across Channels

We build precise PPC frameworks with exact and phrase targeting, strong negatives, value-based budgets, qualifying copy, and landing pages tailored to practice area, urgency, and location.

Reputation & Proof Systems

We drive compliant review acquisition, build testimonial and award modules, and present jurisdiction-safe case summaries with proper redactions to strengthen credibility and trust across audiences.

Web UX, Compliance & Accessibility

We use mobile-first templates, clear CTAs, strong disclaimers, ADA/WCAG AA standards, and legal-specific schema to improve usability, compliance, and structured visibility for legal services.

Content That Wins & Builds Trust

We create detailed guides, checklists, calculators, timelines, and eligibility resources with strict editorial governance to answer intent-driven queries and establish authority throughout the research journey.

Measurement, Lead Quality & Intake

We track GA4/GTM events, record and tag calls, import offline conversions, score leads, filter spam, refine routing, and build dashboards showing CPL and case value.

Deliverables (Depending on Package)

You receive a 90-day strategy, optimized GBP, templates, PPC setup, content calendar, and monthly reporting with insights, lead quality, and next steps.

How we work

Discover

Practice mix, case values, compliance rules, footprint

Diagnose

SERP landscape, intake bottlenecks, tracking gaps

Build

Pages, PPC, profiles, proof, analytics

Launch

Staged go-live; QA for claims/disclaimers/accessibility

Optimize

Query pruning, creative tests, CRO, review velocity

Scale

New practice areas/locations; higher-value segments

Our Timelines

0–30 days: tracking, GBP + citations, first practice pages + PPC live

30–60 days: CRO wins, review lift, rising CTR/CVR

60–120 days: steady qualified consultations; CPL down, pipeline up

Key KPIs We Track

We track qualified consults, calls, conversion rates, revenue influence, search visibility, page performance, reviews,
and intake speed to measure legal marketing efficiency and business growth.

Leads & Client Conversions

We measure qualified consult requests, calls, show rates, and signed-client rates to evaluate lead quality, conversion efficiency, and overall legal service demand.

Cost & Revenue Performance

We track CPL/CPA versus target case value and revenue influence to assess campaign profitability, optimize spending, and marketing’s contribution to signed cases.

Search Visibility & Conversions

We monitor map pack rankings, non-brand organic sessions, and page conversion rates to evaluate local visibility, high-intent traffic, and page effectiveness.

Reviews & Intake Efficiency

We track review ratings, volume, response time, and intake speed to maintain trust, improve client perception, and ensure timely, compliant lead processing for legal services.