Real Estate & Property Services

Real Estate & Property Services Marketing

From first search to signed contract, timing and trust decide everything. ShineClicks builds real estate funnels—local SEO, compliant paid media, high-converting listing/neighborhood pages, and clean lead routing—so more inquiries become showings, applications, and closings.

What we offer

Connecting customers with your brand

Local SEO & Maps

We optimize GBP for offices and communities, fix citations, track geo-grid rankings, and implement UTM and call tracking to boost local visibility and high-intent property inquiries.

Listings, IDX & Page Architecture

We create SEO-ready listing templates, neighborhood guides, and school/amenity modules, ensuring clean internal linking from guides to listings and contact pages while following MLS/IDX compliance rules.

Paid Media Campaigns

We run high-intent Search, YouTube, Display, and Meta Housing campaigns with compliant targeting, lead-qualifying copy, on-brand creatives, extensions, and budget guardrails to maximize inquiries and tours.

Landing Pages & Conversion

We build community, floor plan, and model pages with proof elements, clear CTAs, tap-to-call, fast forms, and virtual tours to drive bookings, calls, and applications.

Reviews & Reputation

We manage email/SMS review requests, response playbooks, testimonial modules, and compliance-safe language to increase ratings, recency, velocity, and overall trust in the brand.

Analytics, Lead Quality & Routing

We track calls, forms, tours, and applications via GA4/GTM, integrate CRM, score leads, suppress duplicates, import offline conversions, and build dashboards from inquiries to closings.

Multi-Location Governance

We provide office/community locators, bulk GBP operations, naming standards, and an asset library to maintain consistency, visibility, and efficiency across multiple locations or communities.

Deliverables (Depending on Package)

You receive a 90-day growth plan, GBP optimization, page templates, ad rebuilds with tracking, review systems, and role-based dashboards.

How we work

Discover

Inventory, absorption goals, geography, compliance rules

Diagnose

SERP & competitor review, tracking gaps, intake frictions

Build

Pages, profiles, ads, routing rules, dashboards

Launch

Staged go-live; early pruning; creative iterations

Optimize

Bids/queries, page tests, offer/calendar alignment

Scale

Expand geos, add plans/communities, creator/UGC tours

Our Timelines

0–30 days: tracking + GBP overhaul + first pages/ads live

30–60 days: review velocity up; CTR/CVR lift; neighborhood content growing

60–120 days: steady inquiry growth; lower CPL; better show rates

Key KPIs We Track

We measure inquiries, showings, applications, and signed deals, track costs, monitor search visibility,
page performance, reviews, and occupancy to assess real estate marketing effectiveness.

Inquiries, Conversions & Lead Quality

We track calls, forms, chats, showings, tours, applications, and signed deals to evaluate lead quality, engagement, and the effectiveness of marketing campaigns in driving conversions.

Cost & Commission Efficiency

We measure CPL/CPA against target commission or occupancy goals to assess spending efficiency, optimize budgets, and ensure marketing contributes to profitable real estate outcomes.

Visibility & Page Performance

We monitor map pack rankings, non-brand organic sessions, and page conversion rates to evaluate search visibility, high-intent traffic quality, and landing page effectiveness.

Reviews & Lease-Up Metrics

We track review ratings, volume, response time, lease-up velocity, and occupancy to maintain trust, reputation, and efficient tenant acquisition for properties and communities.