Speed protects ROI. ShineClicks sets up live scorecards, anomaly alerts, and pacing safeguards—plus tag/feed/policy monitors—so issues are caught early and wins scale faster without wasting budget.
We provide near-real-time KPIs by channel and campaign, including cost, clicks, CVR, CPA/ROAS, and MER, with today vs. 7/14-day comparisons and executive, operations, and location views.
Our system flags spend spikes, CPC/CPA outliers, CVR dips, disapproved ads, broken URLs, zero impressions, and landing page speed issues for rapid issue resolution.
Daily and hourly caps, raise/lower rules, brand versus non-brand protection, impression-share tracking, blackout dates, and capacity locks ensure efficient budget use and performance stability.
We monitor conversion tags, consent mode, server-side events, Merchant Center feeds, product disapprovals, price mismatches, account status, payment issues, and policy changes to prevent campaign disruptions.
Structured playbooks define roles, rollback steps, and stakeholder communication, with change annotations tied to dashboards for root-cause clarity during incidents or unexpected performance shifts.
A structured test registry tracks hypotheses, KPIs, and stop rules, complemented by commit-style change logs documenting all updates with impact notes for campaign transparency and learning.
Short-term nowcasts and 30/60/90-day projections identify high-impact actions, ranked by effort and assigned owners with due dates, ensuring proactive decision-making and continuous performance improvement.
We provide a monitoring map with alerts, live dashboards with annotated logs, weekly operational digests, and monthly reliability reports.
Week 1: instrumentation + draft thresholds
Week 2: alerts live; drills completed
Week 3+: tuning; add channel-specific checks
We measure mean time to resolution and system uptime for tags, feeds, and critical campaign components, ensuring consistent tracking, accurate data, and operational reliability.
We monitor campaign performance against CPA and ROAS targets, tracking protected or avoided spend to maintain budget efficiency and minimize wasted investment.
Alert effectiveness is measured by true/false positive rates and speed of response, ensuring rapid detection, investigation, and resolution of performance anomalies or disruptions.
All measurement follows privacy regulations, securing personally identifiable information (PII) while implementing consent-aware tracking patterns to ensure accurate performance insights without compromising user data.
Attribution windows, modeling assumptions, and caveats are clearly labeled across dashboards and reports, providing stakeholders with accurate context for interpreting campaign performance and decision-making.
Dashboards, embeds, and landing page status pages follow WCAG AA standards, ensuring readable contrast, accessible navigation, and inclusive design for all users.
Email to see a live alert matrix and sample scorecards.
Alerts run continuously; escalation windows are set to your coverage schedule.
Yes—email, Slack, and WhatsApp routing supported.
Tiered thresholds, cooldowns, and grouped notifications; monthly precision tuning.
We annotate model/lag differences and optimize to qualified outcomes via offline imports.
For severe breaches (e.g., 404s, runaway spend), we can implement safe auto-actions with human review.
Yes—alerts are fully configurable by channel, KPI, and severity, ensuring notifications match your business priorities and operational preferences.
