Social Ads Management

Social Ads Management Services

Social Ads Management for Demand & Conversions

Turn attention into revenue. ShineClicks plans and runs paid social across Meta (Facebook/Instagram), LinkedIn, and TikTok—combining creative testing, audience strategy, and airtight tracking so every impression works harder from first view to repeat purchase.

What we offer

Connecting customers with your brand

Strategy & Funnel Design

We define ICPs, offers, and messaging for all funnel stages, allocate budgets across prospecting, retargeting, and loyalty to drive structured, measurable campaign growth.

Creatives That Convert

We create hooks, UGC briefs, motion guidelines, format-specific variations, and copy frameworks (problem → promise → proof → CTA) to maximize engagement and conversions.

Audience & Targeting

We build interest, lookalike, and behavior stacks, use CRM and LinkedIn B2B data, implement exclusions, frequency control, and recency windows for efficient targeting.

Tracking, Data & Attribution

We implement pixels, GA4/GTM events, Conversions API, offline conversion imports, UTMs, and source/medium alignment to ensure accurate tracking and revenue attribution.

Bidding & Optimization

We prioritize events, select objectives, optimize placements, and run weekly experiments while analyzing cohorts and incrementality to maximize performance for new and returning customers.

Compliance & Brand Safety

All campaigns follow platform policies, manage claims and restricted categories, enforce comment moderation, and control negative keywords and placements to protect brand integrity.

Deliverables (Typical)

We provide clear, structured deliverables for Paid Social campaigns, covering strategy, creatives, tracking, optimizations, and reporting for consistent growth.

Discover

ICPs, offers, past winners, creative inventory

Build

Campaigns, audiences, creatives, tracking, LPs

Launch

Phased go-live; early pivots based on signal

Optimize

Creative refresh, audience trims, bid/objective tuning

Our Process

Our Proven 5-Step Growth Process

Scale

Expand winning angles, add creators, new geos/segments

Our Timelines

Week 1–2: plan/build, tracking QA, first creative set & LPs

Week 3–4: launch/stabilize; improve CTR/CVR; cut waste

Month 2–3: scale winners; introduce new hooks and offers

Key KPIs We Track

We monitor essential metrics to ensure campaigns deliver measurable results across leads,
engagement, conversions, and lifetime value impact.

Qualified Leads/Sales, CPA/CPL, ROAS/MER

We track cost efficiency and revenue performance to evaluate campaign profitability and maximize return on ad spend.

Creative CTR, Thumb-Stop Rate, Add-to-Cart/Lead Completion

Monitoring ad engagement and effectiveness in driving actions such as clicks, add-to-cart events, and lead form submissions.

Assisted Conversions & Cohort/LTV Uplift

We measure the influence of campaigns on assisted conversions, cohort performance, and long-term customer value to understand overall business impact.

Our Packages

Essentials

Best For New brands

  • One Platform
  • 6–8 creatives
  • Retargeting
  • Tracking

Growth

Best For Scaling companies

  • Second Platform
  • 12–16 Creatives/mo
  • Weekly Tests

Enterprise

Best For Established brands

  • Creators/UGC Program
  • Spark Ads/whitelisting
  • Advanced Capi + CRO

Quality & Compliance

Policy-Aligned Copy & Creative

All ads follow platform policies, include clear disclosures where needed, and maintain brand safety and compliance.

Accessibility (AA Standards)

Videos include captions, text is readable with proper contrast, and all creative meets accessibility standards for a broader audience.

Fast, Mobile-First Landing Pages

Landing pages are optimized for speed and mobile devices to improve Quality Score, user experience, and conversion performance.

Ready to Grow with ShineClicks?

Email to request a Social Ads audit & plan.