Social Media & Reputation

Social Media & Reputation

Social Media & Reputation Management

Your brand is judged in the feed and in the reviews. ShineClicks runs organic social and reputation programs that build community, earn trust, and turn followers and happy customers into steady pipeline—backed by clean analytics and clear SLAs.

What we offer

Connecting customers with your brand

Strategy & Brand Voice

We define each channel’s role and create aligned tone, visuals, messaging pillars, and compliance guardrails to ensure consistent, on-brand communication across every platform.

Content Calendar & Production

We plan 30/60/90-day calendars covering reels, carousels, shorts, and posts, delivering copy, creative direction, thumbnails, alt text, and hashtags for seamless content execution.

Community Management

We manage inboxes, DMs, comments, FAQs, and escalation paths with clear response SLAs and sentiment tracking to maintain engagement and protect your brand reputation.

Reputation & Reviews

We implement policy-safe review request flows and provide response playbooks that improve rating, recency, and review velocity while keeping all practices fully compliant.

Social SEO & Profile Optimization

We refine bios, handles, keywords, link-in-bio elements, highlights, pinned posts, and UTM hygiene to increase discoverability and strengthen social search performance.

Measurement & Iteration

We analyze GA4 and platform insights with funnel and cohort data, running experiments on hooks, formats, and posting cadence to continually improve performance.

Deliverables (Depending on Package)

We deliver a full 90-day strategy, monthly content calendars, community playbooks, testing plans, and performance reports to guide consistent growth across social channels.

How we work

Discover

Audience, offers, brand voice, goals, baselines

Design

Channel plan, pillars, calendar, visual system

Produce

Copy/creatives, approval routes, scheduling

Engage

Moderation, replies, review responses

Measure

Reach, engagement, traffic, leads, sentiment

Improve

Test new hooks, formats, posting windows

Our Timelines

Week 1–2: strategy + calendar; profile optimization

Week 3–4: first month published; review flows live

Month 2–3: cadence locked; engagement & sentiment lift

Key KPIs That Drive Social Performance

We track engagement, reputation signals, and social-assisted conversions to measure how effectively your content,
reviews, and audience interactions contribute to growth and revenue impact.

Engagement & Profile Actions

We measure engagement rate, saves, shares, profile visits, and link clicks to understand audience interest, content relevance, and how effectively posts drive meaningful user actions.

Reputation & Sentiment Signals

We track review ratings, volume, response time, and sentiment trends to improve trust, strengthen credibility, and maintain a positive brand perception across all social platforms.

Social-Assisted Conversions

We analyze attributed conversions, assisted revenue, and influence across the funnel to show how social content supports sales, lead generation, and long-term customer value.

Our Packages

Essentials

Best For New brands

  • 2 channels + calendar
  • Community basics
  • Reviews flow

Growth

Best For Scaling companies

  • 3–4 weekly posts/reels
  • Creator/UGC program
  • Dashboards

Multi-Location/Franchise

Best For Established brands

  • Multi-channel governance
  • Quarterly campaigns
  • Advanced reporting

Quality & Compliance

Platform-Aligned Copy & Safe Communication

We write compliant, platform-approved copy with no prohibited claims and follow clear crisis communication SOPs to protect brand integrity and avoid policy violations.

WCAG AA Accessibility Standards

We ensure every asset meets accessibility best practices—captions on videos, descriptive alt text, readable contrast—so all users can engage easily and consistently across platforms.

UTM & Consent-Aware Measurement

We implement accurate UTM tagging and privacy-aligned tracking, ensuring data collection follows consent rules while maintaining clean, reliable analytics for smarter decision-making.

Ready to Grow with ShineClicks?

Email to request a Social & Reputation plan.