Website Design & Development

Conversion-Focused Website Design & Development

Your website should sell, not just look pretty. ShineClicks designs and builds fast, accessible, mobile-first sites with a clear conversion path, SEO-ready structure, and clean analytics—so visitors become leads, bookings, and sales.

How we work

Discover

Goals, audience, baseline analytics, brand kit

Plan

IA, wireframes, content model, technical plan

Design

UI, components, interaction states, & design system

Build

CMS/templates, modules, schema, tracking

Load, QA & Launch

Testing, speed, accessibility, redirects, indexing, & monitoring

Improve

CRO tests, new blocks, iterative SEO

What we offer

Connecting customers with your brand

Strategy, IA & UX

We define goals, user personas, and journeys, creating sitemaps and wireframes with phone-first design, optimizing content models, navigation, and internal linking for seamless SEO and UX.

Design System (UI)

Our design system ensures brand consistency using type, spacing, and color tokens, plus reusable blocks for hero sections, proof, pricing, FAQs, CTAs, and interactive forms.

Development (Clean, Scalable)

We build modern, semantic HTML, CSS, and JS structures, set up CMS platforms, implement schema markup, redirects, image optimization, and lazy-load for scalable, maintainable websites.

Performance & CWV

Websites are optimized for Core Web Vitals, including LCP, INP, CLS, with strategies like image/CDN optimization, code splitting, prefetching, and clean script management for faster performance.

Content & On-Page SEO

Page templates are structured with proper H1–H3 hierarchy, metadata, alt text, internal linking, and entity/keyword alignment to enhance SEO visibility and improve organic search rankings.

Conversion & CRO

Conversion-focused design includes social proof, FAQs, pricing, guarantees, phone-first forms, clickable buttons, calendars, chat, and A/B testing hooks to maximize user engagement and leads.

Analytics & Privacy

We implement GA4, GTM events, UTM standards, and consent-aware patterns, with optional server-side tagging and offline conversion tracking for accurate insights and privacy-compliant analytics.

Security & Reliability

Websites follow best-practice hardening, regular backups, role-based permissions, uptime monitoring, page-speed checks, and change logs to ensure security, reliability, and uninterrupted user experience.

Conversion Rate, Form Submissions, Calls

Tracks user actions like form submissions, calls, bookings, or checkouts, showing how effectively your website turns visitors into qualified leads or paying customers.

Core Web Vitals & Page Speed

Monitors LCP, INP, CLS, and overall page load times, ensuring optimal website performance, fast user experiences, and better search engine rankings.

Indexation & Organic Visibility

Measures pages indexed, non-brand traffic, and organic rankings, helping assess SEO health, content discoverability, and effectiveness of search engine optimization strategies.

Lead Quality & Revenue Metrics

Evaluates lead relevance, average order value, revenue per lead, and assisted conversions to optimize marketing ROI and support data-driven business decisions.

Why us?

Key KPIs for Website Success

KPIs measure website effectiveness, tracking conversions, user experience, SEO visibility, lead quality, and revenue
metrics to ensure growth, engagement, and measurable business outcomes.

Deliverables (Depending on Package)

Our deliverables include strategy briefs, wireframes, high-fidelity UI, CMS setup, content migration, QA testing, SEO, analytics, dashboards, and comprehensive handover documentation.

Our Timelines

Week 1–2: discovery, IA, wireframes

Week 3–4: UI & design system

Week 5–7: development & content load

Week 8: QA, launch, dashboards

Our Packages

Launch Site

Best For New brands

  • 5–8 Pages & Blog
  • Strategy & design system
  • Tracking & Basic SEO

Business Site

Best For New brands

  • Blog & Location pages
  • Gated lead magnet
  • CRO blocks

E-commerce

Best For Scaling companies

  • Catalog/PDP templates
  • Performance budget
  • Feeds readiness, schema

Growth Plan

Best For Established brands

  • Monthly CRO/SEO sprints
  • New blocks
  • Speed upkeep

Quality & Compliance

Accessibility (WCAG 2.1 AA)

Accessibility (WCAG 2.1 AA)

Websites follow WCAG 2.1 AA standards, ensuring readable contrast, keyboard navigation, focus states, properly labeled elements, and descriptive alt text for inclusive, user-friendly experiences.

Privacy & Consent

Privacy & Consent

Implements clear consent flows and privacy patterns, protecting personally identifiable information (PII) while enabling analytics that respect user choices and comply with global privacy regulations.

Ethical Design & Compliance

Ethical Design & Compliance

Avoids dark patterns, ensures all claims are accurate, and maintains ADA awareness to provide trustworthy, compliant, and legally responsible user experiences across devices.

Ready to Grow with ShineClicks?

A short introduction to the workshop instructors and why their background should inspire potential student’s confidence.