If it’s not tracked, it didn’t happen. ShineClicks implements reliable GA4 + GTM event tracking—forms, calls, chats, carts, bookings, file downloads—mapped to your KPIs and verified with QA, so decisions and budgets are driven by truth.
A structured KPI tree aligns business goals with measurable events, supported by consistent naming conventions, UTM standards, and a source of truth ensuring clarity organizationwide.
GA4 and GTM implementation establishes a reliable data layer, precise triggers, and enhanced measurements, capturing interactions like calls, chats, downloads, videos, and robust form submissions.
Lead and call tracking uses dynamic number insertion, qualification tags, and mapped booking events to strengthen attribution accuracy, analyze show rates, and deliver dependable insights.
E-commerce tracking captures item views, add-to-cart actions, checkout beginnings, and purchases, alongside feed validation and logging of coupons, shipping details, and refund events for reporting.
Consent and privacy practices implement Consent Mode v2, regional logic, and IP anonymization, ensuring PII-safe parameters, structured data retention, controlled access aligned with compliance.
Offline conversions upload CRM or POS data into analytics and ad platforms using match keys, scheduled imports, and validation rules to ensure precise revenue measurement.
QA and documentation ensure tracking accuracy through Tag Assistant verification, defined test plans, clear walkthroughs, detailed specifications, and maintained change logs, supported by a runbook.
Our deliverables include a KPI tree, tracking specifications, GA4 and GTM setups, event libraries, QA documentation, and role-based dashboards solutions.
Week 1: audit + KPI tree + tracking plan
Week 2: events live (priority goals) + QA
Weeks 3–4: offline imports + dashboards + handoff
We measure qualified leads from forms, calls, chats, and bookings while tracking show and sold rates to evaluate funnel efficiency and improve revenue outcomes.
We monitor e-commerce conversion rates, average order value, and marketing efficiency metrics like ROAS and MER to optimize performance, spending allocation, and revenue growth.
We analyze landing page conversion behavior and traffic source performance to identify winning channels, improve user journeys, and support accurate payback modeling.
We implement consent-aware tracking with strict PII protections, structured data policies, and compliant processes to ensure trustworthy, privacy-first measurement across all touchpoints and user journeys.
We optimize forms, interactions, and event labels for WCAG compliance, ensuring screen readers interpret actions accurately and all users experience fully accessible, inclusive website tracking.
We maintain detailed change logs and assign clear owners to every tracking task, creating transparent workflows, faster resolutions, and strong accountability throughout ongoing measurement operations.
Email to get a tracking spec and GA4/GTM setup plan.
